Local SEO will be essential to any business’s digital marketing strategy in 2023. As more and more people turn to the internet for their needs, businesses need to ensure that their website is visible in local search engine results.
In this article, I will cover the 5 best local SEO tools in 2023 so you can start improving your local visibility. Let’s dive into it!
What is local SEO?
Local SEO ensures your website shows up when people in your area search for products or services like yours. It’s about optimizing your website so search engines understand where your business is located and that you’re relevant to local searches.
By focusing on the content on your site, the keywords you use, and ensuring your business information is accurate and consistent across directories, you can increase your chances of appearing in local search results. The goal is to connect your business with local customers, drive more relevant traffic to your website, and ultimately, increase your visibility and attract more local customers.
Three Pillars of Local SEO
Local SEO has three main pillars: proximity, prominence, and relevance. These pillars are the building blocks of a successful local SEO strategy.
First, let’s talk about proximity. This pillar is about the physical distance between a user and the businesses in local search results. When users search for something like “restaurants near me,” search engines prioritize showing options close to where they are.
To optimize for proximity, you must ensure your business’s location information is accurate and consistent across local directories. You can also target local keywords and include location-specific details in your website’s content to help search engines understand your location.
The second pillar is prominence. Prominence is all about how visible and reputable your business is. Search engines consider factors like the number and quality of online citations, customer reviews, and your presence in directories to determine your prominence.
Building a solid online reputation is key here, so actively managing customer reviews, engaging on social media, and getting backlinks from trustworthy sources can all help improve your business’s prominence in local search results.
Relevance is the final main piece of local SEO. This pillar ensures your business is relevant to the specific search queries and user intent. You want to ensure that your website’s content aligns with the keywords and phrases your local audience will likely use when searching.
It would be best to do keyword research specific to your local area and incorporate those keywords naturally into your website. Creating location-specific landing pages and tailoring your content to address local customer needs and interests can boost relevance.
Why is Local SEO important?
Nowadays, more and more people are using search engines to find local businesses and services nearby. That’s where local SEO comes into play. It helps businesses optimize their online presence to appear in local search results and get noticed by potential customers.
By implementing effective local SEO strategies, businesses can get more local search visibility, drive relevant traffic to their website or physical stores, and ultimately increase their sales and revenue.
It’s also a way to build trust with local customers by showcasing positive reviews and ensuring accurate business information. In a competitive market where people want convenience and personalized experiences, investing in local SEO is necessary to stay ahead of the competition and connect with the local audience that truly matters to your business.
What is the 5 best local SEO software in 2023?
Here are my top picks for the 5 best SEO tools for local optimization.
WhiteSpark is the top choice for many businesses to improve local SEO performance.
With its user-friendly interface and comprehensive features, WhiteSpark has become the go-to software for enhancing local search visibility.
WhiteSpark provides robust functionalities that help boost website rankings and connect with the right audience in specific geographic areas.
Local Citation Finder: WhiteSpark offers a powerful citation finder that helps businesses establish a solid online presence. You can discover citation opportunities, track your existing citations and analyze your competitor’s citations. You can create accurate and consistent business listings across various directories, ensuring potential customers can easily find and contact your business.
Local Rank Tracker: With WhiteSpark’s local rank tracking feature, you can monitor your website’s performance in local search results. It provides insights into keyword rankings specific to your target geographic area, allowing you to track progress, identify opportunities, and make informed decisions to improve your local SEO strategy.
Reputation Builder: WhiteSpark simplifies managing online reviews with its reputation builder feature. It consolidates reviews from multiple platforms, such as Google, Yelp, and Facebook, allowing you to monitor and respond to customer feedback efficiently. This way, you can build a positive online reputation and fosters trust with potential customers.
Listings Service: This feature helps businesses identify and fix inconsistencies or inaccuracies in their online business listings. It scans directories and ensures that all your citations are accurate, up-to-date, and aligned with your business information, enhancing local SEO efforts.
Furthermore, you can create these listings to improve your regional footprint. Also, these listings belong to you, so you don’t have to rent these from other services.
Local Site Audit: WhiteSpark’s site audit feature comprehensively analyzes your website’s local search presence. It evaluates on-page optimization, local keyword usage, Google My Business profile completeness, and overall local search visibility. The audit identifies areas for improvement and provides actionable recommendations to optimize your website.
Competitor Analysis: WhiteSpark allows you to analyze your competitors’ local SEO strategies. By examining their citation profiles, rankings, and online reputation, you can gain valuable insights and adjust your strategy to stay competitive in the local market.
Link Prospector: With this feature, you can automate your link prospecting and find more link-building opportunities.
There is no pricing information for the software. You need to contact the support team to discuss a package for your own business.
A comprehensive Local SEO tool with various features.
Easy to use and intuitive.
Provide accurate and consistent citations.
No information about the pricing structure for reference.
In today’s competitive digital landscape, businesses understand the importance of targeting local customers and improving website rankings. GeoRanker has become the go-to tool for achieving this goal, thanks to its impressive features, user-friendly interface, and proven track record of outstanding results.
GeoRanker equips you with the necessary tools and strategies to boost your website’s visibility in local search results and attract highly relevant traffic.
Local Rank Tracking: GeoRanker offers a robust local rank tracker, allowing you to monitor the performance of your website and keywords in over 150 countries. You can track keyword rankings accurately and gain insights into local SEO progress.
Local Citation Finder: With GeoRanker’s local citation finder, you can discover and analyze citations for your business across various online directories. It ensures that your business information is consistent and accurate, improving local search visibility.
Local Keyword Research: GeoRanker’s local keyword research tool helps you identify relevant keywords specific to your target location. By understanding the search behavior of local customers, you can optimize your content and target the right keywords to attract local traffic.
Images Rank Tracker: With this feature, You can track your images’ rankings in Google Images. Businesses in visual-centric industries may find this helpful, as it helps them assess the visibility of their pictures and optimize them for better search rankings.
Video Rank Tracking: GeoRanker understands the growing significance of video content. This tool allows you to monitor the performance of your videos on Youtube. You can track video-specific keywords, analyze engagement metrics, and refine your video SEO strategy.
Maps Rank Tracking: GeoRanker goes beyond standard organic rank tracking by providing insights into the map rankings. You can track your business’s visibility on Google Maps, ensuring that you appear prominently to local users in your area.
SEO Data API: GeoRanker provides detailed SEO data through its API, so developers can access and get the most up-to-date information.
The SEO tools offer 3 pricing plans:
Pros: $99/month. This plan supports up to 10000 monthly credits.
Agencies: $249/month. This plan offers 50000 monthly credits.
Enterprises: $490/month. You will have 120000 monthly credits with this plan.
The API has 4 pricing options:
Small: $300-$750. You can make up to 750000 requests per month.
Medium: $800-$1500. You can make up to 2M monthly requests.
Large: $1500-$3000. You can make up to 4.5M requests per month.
Enterprise: Custom plan. You can contact them for further details.
Excellent customer support that is available 24/7.
Offers Google Ads audit for free without a credit card.
Provides some free features.
Provides various report formats, including XML, JSON, and CSV.
Doesn’t include the reputation management feature.
Localo is the ultimate solution for businesses looking to dominate the local SEO game.
With Localo as your trusted companion, you can access a remarkable local SEO software that empowers businesses to conquer local search results.
From comprehensive local rank tracking to Google My Business optimization, Localo offers a robust toolkit to turbocharge your local SEO efforts. The platform equips you with the tools and insights needed to propel your website to the top of local search results.
Local Rank Tracker: Localo provides robust local rank tracking capabilities so that you can accurately monitor your website’s performance in local search results.
Citation Management: With this feature, you can streamline the process of managing your business citations across different directories. The tool ensures consistent and accurate business information, improving local search visibility and credibility.
Google My Business Optimization: Localo offers tools and insights to optimize your Google My Business (GMB) profile. It helps you enhance your GMB listing, manage customer reviews, and maximize local search visibility on popular platforms.
Review Management: Localo helps you stay on top of customer reviews by monitoring and managing them across different platforms. You can respond to reviews in minutes, maintain a positive online reputation, and build trust with potential customers.
Localo provides you with 3 different pricing options:
Monitoring: $9.99/month per location for the monthly subscription. There’s no yearly plan for this program.
Growth: $29/month per location for the monthly subscription and $24.17/month per location for the annual subscription.
Agencies: $99/month for the first 4 locations. Localo doesn’t offer an annual plan for this package.
You can also have 7 days to try this software for free and 30 days to get your refund if you don’t feel happy with the product.
Provides comprehensive analytics and insights.
Intuitive and easy to use.
Provides customized optimization recommendations.
Only optimize Google My Business.
Limited integrations with other third-party software.
BrightLocal emerges as the unrivaled champion in optimizing local search results. From cutting-edge local rank tracking to reputation management, BrightLocal unleashes a powerhouse of tools designed to catapult your business to the top.
BrightLocal also gives you the vital features and insights to skyrocket your website’s visibility and dominate local search results.
Local Rank Tracker: BrightLocal offers comprehensive local rank tracking capabilities, so you can monitor your rankings and gain valuable insights into your local SEO progress.
Citation Building and Clean-up Service: BrightLocal help you effortlessly manage and optimize your business citations across various online platforms. You only need to pick sites to get listed on, and BrightLocal will take care of the rest.
Competitor Analysis: BrightLocal empowers you to analyze and stay ahead of your competitors’ local SEO strategies. Uncover their top-ranking keywords, citation sources, and backlinks, helping you identify opportunities and refine your local SEO approach.
Reputation Management: BrightLocal enables you to monitor and respond to customer reviews with simple clicks. Utilize this feature to maintain a positive online reputation, build trust, and enhance your local search visibility.
Local SEO Audit: BrightLocal evaluates various aspects of your website, such as on-page elements, links & authority, and Google My Business profile. Identify areas for improvement and implement strategic optimizations.
BrightLocal offers 3 pricing options for the All-In-One plan:
Single business: $35/month for the monthly subscription and $29.17/month for the annual subscription.
Multi Business: $60/month for the monthly subscription and $50/month for the annual subscription.
SEO Pro: $90/month for the monthly subscription and $75/month for the annual subscription.
The platform also offers a pay-as-you-go Citation Builder service to fix local citations, starting at $2 per site.
In addition, if you are a large enterprise that needs a custom plan, you can contact them directly for more information.
Always provides users with the latest data.
Easy to set up.
Affordable Local SEO solution.
Offers businesses high-quality citations.
The Google Analytics integration can be more advanced.
Limited LeadGen feature with basic plans.
5. Listing Management Tool by Semrush
Semrush’s Listing Management Tool is the ultimate local SEO software that simplifies online listing management. With powerful features like centralized management, real-time updates, and review monitoring, this SEO tool revolutionizes local search visibility. With Semrush, you will have practical insights and confidence to achieve local SEO success.
Centralized Listing Management: Semrush’s Listing Management Tool allows you to manage all your online business listings from a single, centralized platform. Update and synchronize your business information across multiple directories effortlessly.
Real-Time Listing Updates: Keep your business information accurate and up to date across various directories in real-time. Ensure consistency and avoid potential customer confusion with instant updates through Semrush’s Live Update algorithm.
Review Monitoring: Monitor and manage customer reviews from popular platforms within the Semrush interface. Stay on top of customer feedback, respond promptly, and maintain a positive online reputation.
Local Citation Tracking: Track and monitor the performance of your business citations to gauge the effectiveness of your local SEO efforts. Identify opportunities for improvement and optimize your citations for better local search visibility.
Competitive Insights: Gain valuable insights into your competitors’ local SEO strategies. Analyze their listings, citations, and customer reviews to identify areas where you can outperform them and improve your local search rankings.
You can purchase this tool as a standalone app in Semrush Local or together with the Semrush packages.
With a Semrush subscription, the basic listings cost $20/month per location, while the premium listings cost $40/month per location. You can find out more here.
Offers a 30-day free trial, so you can try and test all the features before purchasing.
Easy to learn and master the tool.
Only offers data on Google.
Hard to use on a mobile device.
To sum up, local SEO is vital in 2023 for businesses to thrive and connect with their local audience. Choose the right local SEO software to improve website rankings based on your specific needs.
WhiteSpark, GeoRanker, Localo, BrightLocal, and Semrush’s Listing Management are all recommended local SEO software tools with unique features. Take action now and leverage local SEO to boost your online visibility and attract targeted customers. Start optimizing your online presence today and witness its positive impact on your website rankings.
If you want to learn more about other SEO software, check out this guide for more information.
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