11 Best SEO software for small business in 2023

SEO can help small businesses get their websites to rank higher on search engines like Google, leading to increased traffic, more leads, and, ultimately, more revenue. However, SEO can be an intimidating and time-consuming process for beginners. In this review, I will give you the 11 best SEO software for small businesses in 2023 so that you can find the best one for your SEO strategy. 

What is the Best SEO Software for Small Businesses?

After careful research and analysis, I have compiled a list of the best SEO tools for small businesses. This list also includes some tools that I use daily. 

1. Ahrefs – Best Overall SEO Tool

Ahrefs is one of the most comprehensive SEO tools available, with many features that can help small businesses improve their search engine rankings. 

Ahrefs is the second fastest web crawler in the world (just behind Google) and has a user-friendly interface to interact with. 

With Ahrefs, you can conduct keyword research, analyze backlinks, track your website’s ranking, and more. Ahrefs also has a helpful site audit tool to identify technical SEO issues that might hold your site back.

What I love about Ahrefs is its extensive backlink analysis capabilities. You can use Ahrefs to analyze your competitors’ backlinks and spot potential link-building opportunities for your site. 

These features make Ahrefs a perfect SEO tool for small business owners and entrepreneurs. 

I used Ahrefs to conduct all my keyword research and competitor analysis. It has become convenient for my blog. 

Key features

Excellent keyword explorer tool: An extensive keyword database with high accuracy can help you target keywords with high search volumes and low difficulty and track keywords over time. 

Site audit: You can identify technical SEO issues such as broken links, missing meta descriptions, and duplicate content on your site with Ahrefs.

Competitor analysis: You can use Ahrefs to conduct competitor analysis. Ahrefs can help you find areas to improve or link-building opportunities. 

Content Explorer: Ahrefs provides over 1 billion web pages for content search. 

Rank tracking: You can see how your website is performing over time. Ahrefs can track the history of search engine rankings of a website.

Site Explorer tool:  You can see a website’s backlink profile, organic search traffic, and other key metrics.

Price

Ahrefs comes with 4 different pricing plans: 

• Lite: $99/month for the monthly plan and $83/month for the annual plan. 
• Standard: $199/month for the monthly plan and $166/month for the annual plan. 
• Advanced: $399/month for the monthly plan and $333/month for the annual plan. 
• Enterprise: $999/month for the monthly plan and $833/month for the annual plan.

Pros

• The best SEO software for small business with an extensive database of keywords and search queries. 
• A large database of pages for site exploring. 
• Clear backlinks analysis report. 
• Detailed site audit report for checking the site’s health. 

Cons

• The price is relatively high compared to other tools like Ubersuggest or Mangools. 

2. Surfer SEO – Best SEO Tool for On-Page SEO

Surfer SEO is a new SEO tool that has gained popularity in recent years. It provides one of the best SEO experiences. 

The content planner feature allows you to add semantic keywords to your blog posts, which ultimately boosts your posts’ rankings. 

Surfer SEO provides users with a smart keyword research tool. This tool can help you find the keywords your competitors used to rank on Google. 

Also, Surfer SEO helps your website free of any technical SEO issues with its site audit feature. 

Surfer SEO is indeed the best SEO software for small businesses that will lift your SEO potential. 

Key features

Content Planner: Surfer SEO analyzes the content of a webpage and provides recommendations for improving its optimization. You will get suggestions for adding or removing keywords, changing the length of the content, and improving the text’s readability.

Keyword research: Surfer SEO will help you find high-search volume keywords related to your niche. Targeting the right keyword can lead your business to more sales and revenue. 

Site audit: Surfer SEO helps you find technical SEO issues on their websites, such as broken links, missing alt tags, or duplicate content. 

SERP analyzer: Surfer SEO’s SERP analyzer allows you to view the search engine results pages (SERPs) for a particular keyword and analyze the content of the top-ranking pages. You can identify trends and best practices for optimizing your content.

Chrome extension: Surfer SEO has a Chrome extension that allows you to analyze the content of a webpage directly from your browser. The extension provides recommendations for improving the optimization of the page.

Price

Surfer SEO has 4 different pricing plans: 

• Basic: $59/month for the monthly plan or $49/month for the annual plan. 
• Pro: $119/month for the monthly plan or $99/month for the annual plan. 
• Business: $239/month for the monthly plan or $199/month for the annual plan. 
• Enterprise: Custom price. 

Surfer also offers a 7-day free trial. Although this plan is quite limited, you will still get a good idea of how the software works. So what are you waiting for? Try Surfer today!

Pros

• Content Planner makes it easy to do SEO optimization for blog posts.
• A decent SEO keyword research tool that helps small businesses find target keywords. 
• Site audit with detailed reports for any technical issues.
• It has a free trial option. 

Cons

• You can hit the limits of the basic plan quickly if your business has multiple SEO projects. 
• Surfer SEO primarily focuses on on-page optimization. It doesn’t provide comprehensive insights into other areas of SEO, such as off-page optimization or technical SEO.

If you want to learn more about Surfer, check out our Surfer SEO review.

3. Semrush – Best SEO Software for Keyword Research

Semrush is an all-in-one SEO tool designed to help small businesses improve their search engine rankings and drive more traffic. 

Semrush offers a comprehensive suite of 48 SEO software solutions to help businesses optimize their website for search engines, implement digital content strategy, and track performance metrics. 

Semrush provides in-depth SEO information, making it easy for business owners to make quick, informed decisions.  

SEMrush has 67000 paying customers worldwide, making it one of the most trusted SEO tools.

Key features

Position tracking: Semrush allows you to check the daily rankings of a website based on a group of target keywords.

SEO content template: Semrush will generate a template based on the input target keywords. 

Site audit: Semrush provides detailed analysis for SEO problems. When you address and fix these problems, your SEO performance will skyrocket. 

Organic Traffic Insights: This SEO tool allows you to find “quick wins.” You can use it to find keywords with low competition that already have some tractions. 

Keyword Magic Tool: This tool allows you to find good keywords and their related terms to boost your SEO rankings. 

Traffic analytics: Semrush provides you with detailed traffic analysis. You will see where your site’s traffic is coming from. 

Price

Semrush offers 3 different pricing plans: 

• Pro: $119.95 for the monthly plan and $99.95 for the annual plan. 
• Guru: $229.95 for the monthly plan and $191.92 for the annual plan. 
• Business: $449.95 for the monthly plan and $374.95 for the annual plan. 

Pros

• High-accuracy data with in-depth analysis. 
• Unlike Ahrefs, Semrush has a 7-day free-trial option. 
• Content Marketing Toolkit helps small businesses create content and optimize it for SEO. 

Cons

• Requires a steep learning curve since it has too many features. 
• Quite expensive. 

4. SE Ranking – Best SEO software for Backlinks Management

SE Ranking is a comprehensive SEO tool designed to help businesses of all sizes improve their search engine visibility and increase website traffic. 

The platform offers a range of features, including keyword tracking, competitor analysis, on-page SEO optimization, backlink analysis, and website auditing. 

In addition, SE Ranking is also designed for social media management and marketing, as well as customizable reports and white-label options for agencies and resellers. 

With its user-friendly interface and affordable pricing plans, SE Ranking is the best SEO software for businesses looking to improve their performance on search engines. 

Key features

Keyword research: SE Ranking provides a tool to help you identify high-value keywords and track your search engine rankings over time.

On-page SEO tool: SE ranking measures every analyzed web page against its parameters affecting search rankings, including meta title, content length, and keyword density. 

Backlink Checker: SE Ranking offers a comprehensive backlink analysis tool that allows you to monitor your backlinks, identify unhealthy links, and discover new link-building opportunities.

Website audit SEO tool: SE Ranking helps you understand how well your website is doing and if it contains any technical issues. 

Social media management: SE Ranking offers tools for managing social media accounts, including scheduled publishing and monitoring. 

Price

SE Ranking has 3 different pricing plans: 

• Essential: $49/month for the monthly plan or $39.2/month for the annual plan. 
• Pro: $109/month for the monthly plan or $87.2/month for the annual plan. 
• Business: $239/month for the monthly plan or $191.2/month for the annual plan. 

You can also contact SE Ranking for a customized plan. In addition, SE Ranking offers a 14-day free trial. So feel free to try and see if it fits your business. 

Pros

• Simple to set up and get started. 
• SE ranking is one of a few SEO tools that have a mobile version. 
• Affordable SEO software with many advanced features. 

Cons

• The database is less vast than other SEO tools like Ahrefs or Semrush. 
• Limited customer support.  

Check out our SE Ranking review to learn more about the software.

5. Mangools – Best SEO Software for Competitor Analysis

Mangools is one of the best SEO software for small businesses designed to help you improve your online presence. 

With five core features, Mangools can help you do keyword research, SERP (Search Engine Result Pages) analysis, backlink analysis, and competitor analysis.

Mangools is a popular choice for small businesses with limited budgets because of its user-friendly interface and affordable pricing.

Key features

KWFinder: a keyword research tool that provides business owners with various data to target the right keywords for their websites.  

LinkMiner: Mangools helps you analyze competitors’ backlinks and spot low-hanging opportunities.

SERPWatcher: You can track the rankings of the keywords with this SEO tool. 

SERPChecker: You can check the websites ranking high for a particular keyword in different places. 

SiteProfiler: When using this feature, you will have a comprehensive picture of your competitor’s website to create your SEO strategy. 

Price

Mangools offers 3 different pricing plans (and a 48-hour money-back guarantee!):

• Basic: $49/month for the monthly plan or $29.90 for the annual plan. 
• Premium: $69/month for the monthly plan or $44.90 for the annual plan. 
• Agency: $129/month for the monthly plan or $89.90 for the annual plan. 

Pros

• Easy-to-use user interface. 
• Affordable SEO tool. 
• Compact features, suitable for beginners. 

Cons

• The database is less powerful than other expensive SEO tools like Ahrefs or Semrush. 

6. AccuRanker – Best SEO Software for Keyword Tracking

AccuRanker is the ultimate SEO software for keyword tracking. Its real-time data and unmatched precision empowers businesses and marketers to optimize their keyword strategies effectively.

Stay ahead of the competition and boost your online visibility with AccuRanker’s user-friendly interface and comprehensive keyword research. Dominate search engine rankings like never before and achieve SEO success with AccuRanker by your side.

Key features

Keyword Tracking: You can get real-time and precise data on your keywords’ performance in search engine results. AccuRanker keeps you updated, so you can make informed decisions to improve your keyword strategies and drive more organic traffic to your website.

Dashboard: AccuRanker’s user-friendly dashboard brings all your essential SEO metrics and insights together in one place. You can easily see how your keywords rank, monitor trends and track your progress over time.

Competitor Analysis: You can compare your keyword rankings with your competitors and gain valuable insights into their strategies. Knowing what your competitors are up to empowers you to fine-tune your SEO tactics and seize opportunities to outperform them in search results.

SERP Feature Analysis: AccuRanker shows which specific search engine result page (SERP) features appear for your targeted keywords. Understanding these features helps you tailor your content to target featured snippets, knowledge panels, and other prominent elements that can boost your visibility and attract more clicks.

Keyword Reports: Creating comprehensive and customizable keyword reports has never been easier. AccuRanker’s reports give a detailed overview of your keyword performance and progress. These visually appealing reports help you showcase your SEO achievements to clients and stakeholders, making it simple to share your success stories.

Comprehensive Integrations: You can integrate with various third-party tools and platforms, providing a complete SEO solution. Whether you use Google Analytics or other data visualization tools, these integrations make combining all your valuable SEO data a breeze, saving you time and effort.

REST API: AccuRanker’s REST API offers developers the flexibility to access its powerful keyword-tracking capabilities. With this functionality, you can create custom integrations, automate tasks, and extract valuable data to meet your unique SEO needs.

Price

AccuRanker charges you based on the number of keywords you want to track. Starting with 1000 keywords, you can pay $116/month for the annual subscription or $129/month for the monthly subscription.

The software also offers a 14-day free trial. Try the software now and see if it fits you.

Pros

• Excellent SERP feature tracking.
• Unlimited users on one subscription.
• Quick response from customer support.
• Automate reporting.

Cons

• No flexibility in how often the SEO tool checks keyword rankings.
• Email reports should be embedded into the message, not added as pdf attachments.

7. Ubersuggest – Best affordable SEO tool

Ubersuggest is a popular SEO tool that offers many features at an affordable price point. 

The product belongs to the famous marketing influencer and entrepreneur Neil Patel. 

With Ubersuggest, you can conduct keyword research, track your website’s ranking, analyze backlinks, and more. Ubersuggest also has a helpful site audit tool to identify technical SEO issues.

I use this SEO tool when I get started with SEO. This software is a beginner-friendly tool if you just get started with SEO. 

Key features

Keyword research: Ubersuggest starts as a keyword research tool, and this is still its most robust core. The feature provides keyword suggestions, search volume, competition, and cost-per-click (CPC) data to help you find excellent keyword ideas.

Content ideas: You can find high-quality content ideas for your target keywords using Ubersuggest’s content ideas feature. 

Site audit: UberSuggest scans websites for technical SEO issues such as broken links, missing alt tags, and duplicate content. You will get detailed reports on these issues and recommendations for fixing them.

Backlink analysis: Ubersuggest provides you with your business backlink profile and those of your competitors. You will see metrics such as domain authority, page authority, and the number of backlinks pointing to your website.

Competitor analysis: Ubersuggest’s competitor analysis feature allows you to compare your website and competitors regarding organic traffic, top pages, and top-ranked keywords.

Traffic analyzer: You can view your website’s traffic data, including total visitors, unique visitors, and bounce rate, as well as traffic sources, including organic, paid, and referral traffic.

Price

Ubersuggest offers 3 pricing plans: 

• Individual: $29/month for a monthly plan, $290 for a lifetime plan. 
• Business: $49/month for a monthly plan, $490 for a lifetime plan.
• Enterprise/Agency: $99/month for a monthly plan, $990 for a lifetime plan. 

Ubersuggest offers a 7-day free trial. There’s no risk in trying this software.

Pros

• Affordable SEO tool for small businesses. 
• Ubersuggest is easy-to-use and suitable for beginners. 
• Excellent keyword research tool. 

Cons

• Lack of many vital features and deep analysis compared to more expensive SEO tools. 

8. Moz – Best SEO Software for Link Building

Moz is a comprehensive SEO tool designed to help small businesses improve online visibility and grow their customer base.

From SEO keyword research and site audit to link building and competitor analysis, there’s little that Moz cannot do. 

Moz Pro is trusted by over 35000 customers worldwide, making it one of the most popular paid SEO tools on the market. 

Key features

Keyword analysis: Moz Pro keyword research tool allows you to find keywords based on competitors and SERP analysis. 

Site audit: Moz scans the entire web page for any SEO issues.

Backlink analysis: Moz provides you with metrics like Domain Authority. You can analyze this information and identify opportunities for link-building.

MozBar: a Chrome extension that examines and analyzes page metrics of any site you visit in your Google search browser.

Competitive research: Moz offers free competitive research to check for competitive analysis. 

On-page optimization: Moz Pro offers on-page optimization analysis and recommendations to help you optimize your content for major search engines. 

Reporting: You can get customizable reports to check your site’s SEO performance over time. 

Price

Moz Pro offers 4 different pricing plans: 

• Standard: $99/month for the monthly plan or $79/month for the annual plan. 
• Medium: $179/month for the monthly plan or $143/month for the annual plan. This plan also offers a free-trial option. Try it now!
• Large: $299/month for the monthly plan or $239/month for the annual plan. 
• Premium: $599/month for the monthly plan or $479/month for the annual plan. 

Pros

• Link intersect tools help you compare backlinks at five domains in one go. 
• The keyword priority feature identifies what keywords are worth targeting for your site. 

Cons

• Fewer features compared to other SEO tools like Ahrefs and Semrush. 
• Moz’s database only includes US data. 

9. WooRank – Best SEO Software for Site Audit

WooRank is one of the best SEO software solutions that comprehensively analyzes a website’s on-page and off-page SEO factors. 

WooRank is easy to use and has many features to help small businesses and website owners identify and address issues hindering their search engine rankings. 

The tool provides actionable insights and recommendations to optimize a website’s content, structure, and performance.

Key features

Site Crawl: You can quickly identify and fix SEO issues such as indexing errors or duplicate content. 

Keyword tool: WooRank provides keyword insights, tracks keyword rankings, and recommends improving keyword targeting.

Sales Tools: WooRank helps you create highly converting sales pitches and white-label reports. 

Site recommendation: WooRank will recommend site structure improvements and other tasks to help with SEO. 

Page grader: WooRank scores each page of your website for SEO. This feature is quite similar to the Content Planner feature of SurferSEO.  

Price

WooRank comes with 3 different pricing options: 

• Pro: $79.99/month for monthly payment or $53.25 for annual payment. 
• Premium: $199.99/month for monthly payment or $133.25 for annual payment. 
• Enterprise: Custom price. 

WooRank comes with a 14-day free trial. Feel free to play around with the software before making a purchase. 

Pros

• WooRank has a user-friendly interface. 
• The site recommendation feature helps small businesses improve SEO metrics. 
• Sales tools help users create a sales pitch, which leads to more revenue and profit. 

Cons

• Customer support is better than other SEO tools. 
• The website could be faster. 

10. Google Analytics – Best SEO tool for Traffic Analysis

When understanding your website’s performance and improving your SEO strategies, nothing beats the power and versatility of Google Analytics.

It’s the ultimate tool website owners, and digital marketers rely on to gain valuable insights into their audience, track website performance, and evaluate marketing campaigns.

Key features

Accurate and Detailed Traffic Tracking: Google Analytics provides precise and in-depth tracking of your website traffic.

Adding a small tracking code to your website will unlock a treasure trove of information, including the number of visitors, their location, where they came from, and the pages they visited. This detailed level helps you understand your audience and make data-driven decisions to enhance your SEO efforts.

Audience Segmentation: Understanding your website’s audience is crucial for successful SEO. Google Analytics allows you to segment your audience based on demographics, behavior, device usage, and referral source.

By breaking down your audience into meaningful groups, you can tailor your content to their preferences and optimize your SEO strategy accordingly. This way, you can attract more relevant traffic and boost conversions.

Track Conversions and Measure Success: Ultimately, the goal of any website is to convert visitors into customers or subscribers. Google Analytics offers robust conversion tracking features that help you measure and analyze the effectiveness of your marketing efforts.

You can track specific actions such as purchases, form submissions, or newsletter sign-ups. This data empowers you to identify the most successful marketing channels and campaigns, refine your SEO strategy, and allocate resources where they have the most significant impact.

Visualize Data and Share Reports: Google Analytics offers a range of intuitive and customizable data visualization tools. From simple line graphs to detailed funnel visualizations, you can create reports presenting data that is visually appealing and easy to understand.

You can schedule and automatically share these reports with your team and stakeholders, ensuring everyone stays up-to-date. Google Analytics helps you track progress, communicate insights, and make informed decisions to elevate your SEO efforts.

Price

• This software is free of cost!

Pros

• Provides real-time data for any website.
• Free and easy to use.
• Offers different customizations.

Cons

• Overwhelming amount of data. Thus you need to know which data is the most important for your business.

11. Google Search Console – Best free SEO software for Performance Analysis

Google Search Console is one of the best free SEO tools for small businesses. You can get detailed insights into your site’s performance and optimize it accordingly. 

The platform allows you to see how your website appears in Google search results, how it performs over time, and any potential issues that may affect your site’s performance. These data are precious for identifying opportunities to improve your site’s visibility and drive more traffic.

In addition to Google keyword planner, Google Ads, and Google Trends, Google Search Console is an absolute-must SEO tool for anyone with a website. It provides valuable data about your site’s performance in Google’s search results and lets you make correct decisions about improving your SEO strategies. 

Moreover, it’s free. So, what’s better than improving your Google search rankings using the Google SEO tool? 

Key features

Performance: Shows how your site is performing on Google search. 

URL Inspection: This tool checks whether a URL is in Google Index. 

Page Indexing: Google Search Console can check the indexing status of all pages on your website. 

Sitemap: You can create sitemaps for your pages to ensure they are indexed faster on the Google Search engine. 

Removal: You can temporarily remove content, remove outdated content, or filter content with this tool. 

Price

• Google Search Console is completely free. You only need a Google account. 

Pros

• Completely free. 
• Easy to use, especially for beginners. 
• Provide 100% accurate data for your site’s performance. 

Cons

• Google Search Console doesn’t provide clear explanations for indexing issues. 
• No information about competitors.  

What is SEO and SEO software?

Search engine optimization (SEO) is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs).

SEO involves various techniques, including keyword research, on-page optimization, content creation, and link building, aiming to make a website more visible and accessible to search engine users.

SEO tools are software and platforms that help businesses improve their SEO performance. These tools can support many aspects of the SEO process, from keyword research and content optimization to link building and reporting.

SEO software can provide businesses with valuable insights into their website’s performance and identify opportunities for improvement.

Many types of SEO tools are available on the market nowadays, each with unique capabilities. Some SEO tools are designed for specific tasks, while some offer more comprehensive SEO features. Some require manual operations from specialists, some are automated SEO platforms.

Why do small businesses need SEO and SEO software? 

Small businesses need SEO to help them compete with larger, more established businesses in their industry. By improving their search engine visibility, small businesses can attract more website traffic, generate more leads, and increase their revenue.

SEO can also help small businesses build brand awareness and establish themselves as industry leaders.

Secondly, you can get a higher return on investment (ROI) with SEO than with other marketing channels. Unlike paid advertising, which can be expensive and provide short-term results, SEO is a long-term strategy that can generate evergreen traffic and leads over time.

By investing in SEO software, small businesses can achieve a higher ROI and establish a solid online presence that can drive growth for years to come.

Finally, SEO can help small businesses stay competitive in an increasingly digital marketplace. Companies with no robust online visibility will likely struggle as more consumers turn to search engines to find products and services.

SEO software can ensure that their website is visible and accessible to potential customers worldwide.

Conclusion

SEO has become more important than ever for small businesses looking to compete in a crowded marketplace. 

Small businesses can achieve their SEO goals by utilizing different types of SEO software available on the market. From Ahrefs and SEMrush to Moz and WooRank, plenty of options are available for small businesses.

When selecting an SEO software platform, it is crucial to consider your specific needs and goals. Factors such as budget, level of expertise, and scope of services required should all be considered when choosing an SEO software provider.

Ultimately, the key to successful SEO is a combination of practical strategies, quality content, and ongoing optimization efforts.

By utilizing SEO software and partnering with experienced SEO agencies, small businesses can improve their rankings, attract more customers, and ultimately achieve their business goals.

FAQs

Is SEO good for beginners?

SEO can be difficult. Neither science nor rocket science is involved. It’s possible to begin implementing immediately, and concepts take time. You can also do Search Engine Marketing for yourself.

Can I do SEO for free?

Yes, you don’t need to break the bank when doing SEO. Play around with some free tools and learn about SEO. You should know to do SEO yourself before hiring someone else to do it for you.

What are the 4 types of SEO?

• On-page SEO: It involves optimizing on-page elements, from adding keywords to optimizing URL structures.
• Off-page SEO: A digital version of word-of-mouth. This tactic mostly involves building backlinks.
• Technical SEO: It is the foundation of your optimization. The tactic includes crawling, indexing, rendering, and site architecture.
• Local SEO: Focus on optimizations that enhance local search results. Check out the best local SEO software to learn more.

Is SEO worth it for a small business?

SEO is still vital despite the competition in SERPs. A solid online presence gives your business more trust and credibility. Also, ranking on Google helps you present your business to more customers.

Does SEO really work for small businesses?

Yes. By creating and optimizing great content for search engines, you will start seeing yourself ranking on the first pages and getting more organic traffic.