10 Best SEO software for small business in 2023
SEO can help small businesses get their websites to rank higher on search engines like Google, leading to increased traffic, more leads, and, ultimately, more revenue. However, SEO can be an intimidating and time-consuming process for beginners. That’s where SEO software comes in. In this review, I will give you the 9 best SEO software for small business in 2023 so that you can find the best one for your SEO strategy.
What is the Best SEO software for small business?
After careful research and analysis, I have come up with a list of best SEO tools for small businesses. This list also includes some tools that I use daily.
Ahrefs
Ubersuggest
SurferSEO
Semrush
Moz
Mangools
WooRank
BrightLocal
SE Ranking
Google Search Console
1. Ahrefs – Best SEO tool for keyword research
Ahrefs is one of the most comprehensive SEO tools available, with many features that can help small businesses improve their search engine rankings.
The platform is the second fastest web crawler in the world (just behind Google) and has a user-friendly interface to interact with.
With Ahrefs, you can conduct keyword research, analyze backlinks, track your website’s ranking, and more. It also has a helpful site audit tool to identify technical SEO issues that might hold your site back.
What I love about Ahrefs are its extensive backlink analysis capabilities. You can use Ahrefs to analyze your competitors’ backlinks and spot potential link-building opportunities for your site.
These features make Ahrefs a perfect SEO tool for small business owners and entrepreneurs.
I used Ahrefs to conduct all my keyword research and competitor analysis. It is extremely useful for my blog.
Key features
Excellent keyword explorer tool: An extensive keyword database with high accuracy can help small businesses target keywords with high search volumes and low difficulty and track keywords over time.
Site audit: You can identify technical SEO issues such as broken links, missing meta descriptions, and duplicate content on your site with Ahrefs.
Competitor analysis: You can use Ahrefs to conduct competitor analysis. Ahrefs can help you find areas to improve or link-building opportunities.
Content Explorer: Ahrefs provides over 1 billion web pages for content search.
Rank tracking: You can see how your website is performing over time. Ahrefs can track the history of search engine rankings of a website.
Site explorer tool: You can see a website’s backlink profile, organic search traffic, and other key metrics.
Price
Ahrefs comes with 4 different pricing plans:
Lite: $99/month for a monthly plan and $83/month for an annual plan.
Standard: $199/month for a monthly plan and $166/month for an annual plan.
Advanced: $399/month for a monthly plan and $333/month for an annual plan.
Enterprise: $999/month for a monthly plan and $833/month for an annual plan.
Pros
Best SEO software for small business with an extensive database of keywords and search queries.
A large database of pages for site exploring.
Clear backlinks analysis report.
Detailed site audit report for checking the site’s health.
Cons
The price is relatively high compared to other tools like Ubersuggest or Mangools.
2. Ubersuggest – Best affordable SEO tool
Ubersuggest is a popular SEO tool that offers many features at an affordable price point.
The product belongs to the famous marketing influencer and entrepreneur Neil Patel.
With Ubersuggest, you can conduct keyword research, track your website’s ranking, analyze backlinks, and more. Ubersuggest also has a helpful site audit tool to identify technical SEO issues.
This is the SEO tool that I use when I get started with SEO. I believe that this software is one of the best SEO tools for your SEO strategy if you just get started.
Key features
Keyword research: Ubersuggest starts as a keyword research tool, and this is still its most robust core. The feature provides keyword suggestions, search volume, competition, and cost-per-click (CPC) data to help small businesses find excellent keyword ideas.
Content ideas: You can find high-quality content ideas for your target keywords using Ubersuggest’s content ideas feature.
Site audit: UberSuggest scans websites for technical SEO issues such as broken links, missing alt tags, and duplicate content. You will get detailed reports on these issues and recommendations for fixing them.
Backlink analysis: Ubersuggest provides you with your business backlink profile and those of your competitors. You will see metrics such as domain authority, page authority, and the number of backlinks pointing to your website.
Competitor analysis: Ubersuggest’s competitor analysis feature allows small business owners to compare their website and competitors regarding organic traffic, top pages, and top-ranked keywords.
Traffic analyzer: You can view your website’s traffic data, including total visitors, unique visitors, and bounce rate, as well as traffic sources, including organic, paid, and referral traffic.
Price
Ubersuggest offers 3 pricing plans:
Individual: $29/month for a monthly plan, $290 for a lifetime plan.
Business: $49/month for a monthly plan, $490 for a lifetime plan.
Enterprise/Agency: $99/month for a monthly plan, $990 for a lifetime plan.
Ubersuggest offers a 7-day free trial. There’s no risk for trying this software. Try Ubersuggest now!
Pros
Affordable SEO tool for small businesses.
Ubersuggest is easy-to-use and suitable for beginners.
Excellent keyword research tool.
Cons
Lack of many vital features and deep analysis compared to more expensive SEO tools.
3. SurferSEO – Best SEO tool for on-page SEO
SurferSEO is a new SEO tool that has gained popularity in recent years. It provides one of the best SEO experiences.
The content planner feature allows you to add semantic keywords to your blog posts, which ultimately boosts your posts’ rankings.
SurferSEO provides users with a smart keyword research tool. This tool can help you find the keywords your competitors used to rank on Google.
Also, SurferSEO helps your website free of any technical SEO issues with its site audit feature.
SurferSEO is indeed the best SEO software for small business that will lift up your SEO potentials.
Key features
Content planner: SurferSEO analyzes the content of a webpage and provides recommendations for improving its optimization. You will get suggestions for adding or removing keywords, changing the length of the content and improving the text’s readability.
Keyword research: SurferSEO will help you find high-search volume keywords related to your niche. Targeting the right keyword can lead your business to more sales and revenue.
Site audit: SurferSEO helps small businesses find technical SEO issues on their websites, such as broken links, missing alt tags, or duplicate content.
SERP analyzer: SurferSEO’s SERP analyzer allows users to view the search engine results pages (SERPs) for a particular keyword and analyze the content of the top-ranking pages. Small businesses can identify trends and best practices for optimizing their content.
Chrome extension: SurferSEO has a Chrome extension that allows users to analyze the content of a webpage directly from their browser. The extension provides recommendations for improving the optimization of the page.
Price
SurferSEO has 4 different pricing plans:
Basic: $59/month for the monthly plan or $49/month for the annual plan.
Pro: $119/month for the monthly plan or $99/month for the annual plan.
Business: $239/month for the monthly plan or $199/month for the annual plan.
Enterprise: Custom price.
SurferSEO also offers a 7-day free trial. Although this plan is quite limited, you will still get a good idea of how the software works. So what are you waiting for, try SurferSEO today!
Pros
Content planner makes it easy to do SEO optimization for blog posts.
A decent SEO keyword research tool that helps small businesses find target keywords.
Site audit with detailed reports for any technical issues.
It has a free trial option.
Cons
You can hit the limits of the basic plan quickly if your business has multiple SEO projects.
SurferSEO primarily focuses on on-page optimization. It doesn’t provide comprehensive insights into other areas of SEO such as off-page optimization or technical SEO.
4. Semrush
Semrush is an all-in-one SEO tool designed to help small businesses improve their search engine rankings and drive more traffic.
The software offers a comprehensive suite of 48 SEO software solutions to help businesses optimize their website for search engines, implement digital content strategy, and track performance metrics.
Semrush provides in-depth SEO information, making it easy for business owners to make quick, informed decisions.
Semrush has 67000 paying customers worldwide, making it one of the most trusted SEO tools on the market.
Key features
Position tracking: Semrush allows you to check the daily rankings of a website based on a group of target keywords.
SEO content template: Semrush will generate a template based on the input target keywords.
Site audit: Semrush provides detailed analysis for SEO problems. When you address and fix these problems, your SEO performance will skyrocket.
Organic Traffic Insights: This SEO tool allows small businesses to find “quick wins.” You can use it to find keywords with low competition that already have some tractions.
Keyword Magic Tool: This tool allows small businesses to find good keywords and their related terms to boost their SEO rankings.
Traffic analytics: Semrush provides users with detailed traffic analysis. You will see where your site’s traffic is coming from.
Price
Semrush offers 3 different pricing plans:
Pro: $119.95 for the monthly plan and $99.95 for the annual plan.
Guru: $229.95 for the monthly plan and $191.92 for the annual plan.
Business: $449.95 for the monthly plan and $374.95 for the annual plan.
Pros
High-accuracy data with in-depth analysis.
Unlike Ahrefs, Semrush has a 7-day free-trial option.
Content Marketing Toolkit helps small businesses create content and optimize it for SEO.
Cons
Semrush requires a steep learning curve since it has too many features.
Semrush is quite expensive.
5. Moz
Moz is a comprehensive SEO tool designed to help small businesses improve online visibility and grow their customer base.
From SEO keyword research and site audit to link building and competitor analysis, there’s little that Moz cannot do.
Moz Pro is trusted by over 35000 customers worldwide, making it one of the most popular paid SEO tools on the market.
Key features
Keyword analysis: Moz Pro keyword research tool allows users to find keywords based on competitors and SERP analysis.
Site audit: Moz scans the entire web page for any SEO issues.
Backlink analysis: Moz provides marketers with metrics like Domain Authority. Small businesses can analyze this information and identify opportunities for link-building.
MozBar: a Chrome extension that examines and analyzes page metrics of any site you visit in your Google search browser.
Competitive research: Moz offers free competitive research to check for competitive analysis.
On-page optimization: Moz Pro offers on-page optimization analysis and recommendations to help small businesses optimize their content for major search engines.
Reporting: You can get customizable reports to check your site’s SEO performance over time.
Price
Moz Pro offers 4 different pricing plans:
Standard: $99/month for the monthly plan or $79/month for the annual plan.
Medium: $179/month for the monthly plan or $143/month for the annual plan. This plan also offers a free-trial option. Try it now!
Large: $299/month for the monthly plan or $239/month for the annual plan.
Premium: $599/month for the monthly plan or $479/month for the annual plan.
Pros
Link intersect tools help you compare backlinks at five domains in one go.
The keyword priority feature identifies what keywords are worth targeting for your site.
Cons
Fewer features compared to other SEO tools like Ahrefs and Semrush.
Moz’s database only includes US data.
6. Mangools
Mangools is one of the best SEO software for small businesses designed to help you improve your online presence.
With five core features, Mangools can help you do keyword research, SERP (Search Engine Result Pages) analysis, backlink analysis, and competitor analysis.
Mangools is a popular choice for small businesses with limited budgets because of its user-friendly interface and affordable pricing.
Key features
KWFinder: a keyword research tool that provides business owners with various data to target the right keywords for their websites.
LinkMiner: Mangools helps you analyze competitors’ backlinks and spot low-hanging opportunities.
SERPWatcher: You can track the rankings of the keywords with this SEO tool.
SERPChecker: You can check the websites ranking high for a particular keyword in different places.
SiteProfiler: When using this feature, you will have a comprehensive picture of your competitor’s website so that you can create your own SEO strategy.
Price
Mangools offers 3 different pricing plans (and 48-hour money back guarantee!):
Basic: $49/month for the monthly plan or $29.90 for the annual plan.
Premium: $69/month for the monthly plan or $44.90 for the annual plan.
Agency: $129/month for the monthly plan or $89.90 for the annual plan.
Pros
Easy-to-use user interface.
Affordable SEO tool.
Compact features, suitable for beginners.
Cons
The database is less powerful than other expensive SEO tools like Ahrefs or Semrush.
7. WooRank
WooRank is one of the best SEO software solutions that comprehensively analyzes a website’s on-page and off-page SEO factors.
WooRank is easy to use and has many features to help small businesses and website owners identify and address issues hindering their search engine rankings.
The tool provides actionable insights and recommendations to optimize a website’s content, structure, and performance.
Key features
Site Crawl: You can quickly identify and fix SEO issues such as indexing errors or duplicate content.
Keyword tool: WooRank provides keyword insights, tracks keyword rankings, and recommends improving keyword targeting.
Sales Tools: WooRank helps you create highly converting sales pitches and white-label reports.
Site recommendation: WooRank will recommend site structure improvements and other tasks to help with SEO.
Page grader: WooRank scores each page of your website for SEO. This feature is quite similar to the Content Planner feature of SurferSEO.
Price
WooRank comes with 3 different plans:
Pro: $79.99/month for monthly payment or $53.25 for annual payment.
Premium: $199.99/month for monthly payment or $133.25 for annual payment.
Enterprise: Custom price.
WooRank comes with a 14-day free trial. Feel free to play around with the software before making a purchase.
Pros
WooRank has a user-friendly interface.
The site recommendation feature helps small businesses improve SEO metrics.
Sales tools help users create a sales pitch, which leads to more revenue and profit.
Cons
Customer support is better than other SEO tools.
The website could be faster.
8. BrightLocal
BrightLocal is a comprehensive local SEO tool that helps small businesses optimize their online presence and attract more local customers.
If you have a small business that offers physical products or in-person services, you should utilize local SEO.
The platform provides small business owners with valuable information, which definitely will help them boost traffic and improve page rankings.
Key features
Local Rank Tracker tool: BrightLocal tracks a business’s search rankings on Google for specific keywords and locations, allowing businesses to see how they perform in local areas compared to their competitors.
Citation tracking: BrightLocal tracks local citations (mentions of their business name, address, and phone number) across multiple directories, ensuring that their business information is consistent and accurate.
Online reputation management: BrightLocal monitors a business’s online reputation and provides tools to help businesses manage and respond to reviews.
Local search audit: BrightLocal comprehensively audits a business’s online presence. You will identify areas for improvement and get actionable recommendations from this tool.
Google Business optimization: BrightLocal offers tools to help businesses optimize their Google Business profile (GBP), which will improve the GBP on search engines.
Multi-location management: BrightLocal allows multi-location businesses and franchises to manage their local SEO performance across multiple locations, making it easy to track and optimize their online presence at scale.
Price
BrightLocal offers 3 different plans for the all-in-one SEO tool:
Single business: $29/month for the monthly plan or $24.17/month for the annual plan.
Multi business: $49/month for the monthly plan or $40.83/month for the annual plan.
SEO Pro: $79/month for the monthly plan or $65.83/month for the annual plan.
Besides, BrightLocal has a plan for Citation Builder. Starts from just $2 per site:
If your business requires complex SEO customization, BrightLocal also covers you with its Enterprise version.
BrightLocal also offers a 14-day free trial. What are you waiting for? Improve your local SEO with BrightLocal now!
Pros
Best SEO software for local SEO.
Google Business Profile optimization helps small businesses understand how well they perform in search results.
Citation ranking saves marketers time doing manual citation work.
Affordable price, suitable for small businesses.
Cons
Limited keyword tracking. BrightLocal only tracks up to 30 keywords per report.
9. SE Ranking
SE Ranking is a comprehensive SEO tool designed to help businesses of all sizes improve their search engine visibility and increase website traffic.
The platform offers a range of features, including keyword tracking, competitor analysis, on-page SEO optimization, backlink analysis, and website auditing.
In addition, SE Ranking is also designed for social media management and marketing, as well as customizable reports and white-label options for agencies and resellers.
With its user-friendly interface and affordable pricing plans, SE Ranking is the best SEO software for businesses looking to improve their performance on search engines.
Key features
Keyword research: SE Ranking provides a tool to help businesses identify high-value keywords and track their search engine rankings over time.
On-page SEO tool: SE Ranking measures every analyzed web page against its parameters affecting search rankings, including meta title, content length, and keyword density.
Backlink Checker: SE Ranking offers a comprehensive backlink analysis tool that allows small businesses to monitor their backlinks, identify unhealthy links, and discover new link-building opportunities.
Website audit SEO tool: SE Ranking helps you understand how well your website is doing and if it contains any technical issues.
Social media management: SE Ranking offers tools for managing social media accounts, including scheduled publishing and monitoring.
Price
SE Ranking has 3 different plans:
Essential: $49/month for the monthly plan or $39.2/month for the annual plan.
Pro: $109/month for the monthly plan or $87.2/month for the annual plan.
Business: $239/month for the monthly plan or $191.2/month for the annual plan.
You can also contact SE Ranking for a customized plan.
In addition, SE Ranking offers a 14-day free trial. So feel free to try and see if it fits your business.
Pros
Simple to set up and get started.
SE Ranking is one of a few SEO tool that has a mobile version.
Affordable SEO software with many advanced features.
Cons
The database is less vast than other SEO tools like Ahrefs or Semrush.
Limited customer support.
10. Google Search Console
Google Search Console is one of the best free SEO tools for small businesses. You can get detailed insights into your site’s performance and optimize it accordingly.
The platform allows you to see how your website appears in Google search results, how it performs over time and any potential issues that may affect your site’s performance. These data are precious for identifying opportunities to improve your site’s visibility and drive more traffic.
In addition to Google keyword planner, Google Ads and Google trends, Google Search Console is an absolute-must SEO tool for anyone with a website. It provides valuable data about your site’s performance in Google’s search results and lets you make correct decisions about improving your SEO strategies.
Moreover, it’s free. So, what’s better than improving your Google search rankings using the Google SEO tool?
Key features
Performance: Shows how your site is performing on Google search.
URL Inspection: This tool checks whether a URL is in Google Index.
Page Indexing: Google Search Console can check the indexing status of all pages on your website.
Sitemap: You can create sitemaps for your pages to ensure they are indexed faster on the Google Search engine.
Removal: You can temporarily remove content, remove outdated content, or filter content with this tool.
Price
Google Search Console is entirely free. You only need a Google account.
Pros
Completely free.
Easy to use, especially for beginners.
Provide 100% accurate data for your site’s performance.
Cons
Google Search Console doesn’t provide clear explanations for indexing issues.
No information about competitors.
What is SEO and SEO software?
Search engine optimization (SEO) is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs).
SEO involves various techniques, including keyword research, on-page optimization, content creation, and link building, aiming to make a website more visible and accessible to search engine users.
SEO tools refers to software and platforms that help businesses improve their SEO performance. These tools can automate many aspects of the SEO process, from keyword research and content optimization to link building and reporting.
SEO software can provide businesses with valuable insights into their website’s performance and identify opportunities for improvement.
There are many types of SEO tools available on the market nowadays, each with its unique capabilities. Most SEO tools are designed for specific tasks, while some offer more comprehensive SEO features.
Why do small businesses need SEO and SEO software?
Small businesses need SEO to help them compete with larger, more established businesses in their industry. By improving their search engine visibility, small businesses can attract more website traffic, generate more leads, and increase their revenue.
SEO can also help small businesses build brand awareness and establish themselves as industry leaders.
Secondly, you can get a higher return on investment (ROI) with SEO than with other marketing channels. Unlike paid advertising, which can be expensive and provide short-term results, SEO is a long-term strategy that can generate evergreen traffic and leads over time.
By investing in SEO software, small businesses can achieve a higher ROI and establish a solid online presence that can drive growth for years to come.
Finally, SEO can help small businesses stay competitive in an increasingly digital marketplace. Companies with no robust online visibility will likely struggle as more consumers turn to search engines to find products and services.
SEO software can ensure that their website is visible and accessible to potential customers worldwide.
Conclusion
SEO has become more important than ever for small businesses looking to compete in a crowded marketplace.
Small businesses can achieve their SEO goals by utilizing different types of SEO software available on the market. From Ahrefs and SEMrush to Moz and WooRank, plenty of options are available for small businesses.
When selecting a SEO software platform, it is crucial to consider your specific needs and goals. Factors such as budget, level of expertise, and scope of services required should all be considered when choosing an SEO software provider.
Ultimately, the key to successful SEO is a combination of practical strategies, quality content, and ongoing optimization efforts.
By utilizing SEO software and partnering with experienced professionals, small businesses can improve their rankings, attract more customers, and ultimately achieve their business goals.
