Guest posting is a powerful tool to amplify your voice and reach a wider audience. But how do you get your content featured on high-authority websites? The first step is often crafting a compelling outreach email. In this article, we will get into the best practices for guest posting outreach and provide you with effective and ready-to-use guest post email templates.
These strategies will help you get better results with your future guest posting campaigns. Let’s get started!
What is a guest post outreach?
A guest post outreach is the process of reaching out to other bloggers and asking them to publish your content on their websites.
The purpose of a guest post outreach is to boost your website’s authority and reach. It also helps you build relationships with other industry professionals, expand your network, and grow your brand.
Why is guest post outreach important?
Guest post outreach is crucial for several reasons.
First, it’s a great link-building strategy. It enhances your website’s authority because when a respected site hosts your content, it signals to search engines and readers that your content is trustworthy and valuable.
Second, it extends your reach, allowing you to tap into the host’s established audience, potentially driving new traffic to your site and increasing your online visibility.
Last but not least, through guest posting, you can foster meaningful relationships with industry peers. These connections can lead to future collaborations, resource sharing, or simply a richer understanding of your field.
How to do guest posting outreach?
Executing a successful guest post outreach involves several steps, each contributing to the overall effectiveness of your campaign.
Identify your targets: Begin by creating a list of websites accepting guest posts. These should be sites that post high-quality content relevant to your field and have an active, engaged audience.
Research each site: After identifying potential sites, take time to familiarize yourself with their content. Look at the type of articles they publish, their writing style, and the topics they cover. This will help you tailor your guest post pitch and your guest post to their standards.
Craft compelling guest post pitch emails: A successful guest post pitch should be persuasive and personal. Highlight why your post is valuable to their audience, and show that you have taken the time to understand their content. Keep it concise and professional.
Follow up: Don’t feel discouraged if you don’t get a response immediately. These websites get tons of these emails every day, so it might take them some time to get back to you. Just follow up after a week or two, expressing your continued interest.
Deliver high-quality content: Once your pitch is accepted, it’s time to deliver. Create high-quality content that provides value to the audience. This establishes your credibility and increases the likelihood of future guest post opportunities.
Every successful guest post outreach is rooted in mutual benefit. Your target site gets high-quality content, and in return, you gain exposure, authority, and potentially, new audience members.
Guest post outreach templates
Here are several outreach email templates that you can use for your guest post request. These templates have been proven to convert very well. These templates have helped us secure a backlink on two DR 70+ websites: ranktracker.com and seoblog.com.
Template #1: Express general interest
Hi [Website owner],
I’m [Your name] from [Company name], and I’m interested in contributing a guest blog post to [Website name]. I write about [topics] and thought an article about [website’s relevant topic] would be great for your blog.
Here are some examples of my featured posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
I will ensure the post is well-researched and provides value for your audience. Also, I would appreciate it if you could link back to my site. If you’re interested, please let me know and I will send you the topics right away.
Template #2: Request to feature a case study
Hey [Website owner],
I recently did a case study research on [topic] and have found some interesting insights. I believe it would be great to share my findings through a guest post idea on [Blog name] and I’d love to send some original content your way.
I’m a regular contributor for [Website 1], [Website 2], and [Website 3]. Here are some of my latest posts:
[Article link 1]
[Article link 2]
[Article link 3]
Let me know if you are interested. I look forward to hearing from you.
Template #3: Rewrite old content
Hey [Site owner],
I was researching about [topic] this afternoon and stumbled upon your website [Blog name].
I saw that the article [Article name] was used to rank well on Google last year, but has lost its rankings this year.
I just completed research on this topic and I can write a new post for you.
I already did this for [Website 1] and [Website 2].
If you are interested, please let me know. I will send you the draft right away.
Template #4: Collaboration pitch
Hi [Site owner],
I stumbled on [Website name] and was impressed by the quality of your content. Our audiences will benefit from our collaboration.
I’m the founder of [Your website]. We write about [Your niche]. We have [monthly visitors] visitors per month and that number is climbing non-stop. We also have been featured on [Site 1] and [Site 2].
We can collaborate in several ways:
We can do a guest post exchange, meaning I publish a post on your site, and you publish a post on mine.
We can do a podcast where we discuss interesting topics with our audiences.
We can do a video interview where we talk about trending topics.
Let me know if you are interested in this collaboration. I’m open to any new ideas that you might have as well. I look forward to hearing from you.
Dos and Don’ts of Guest Post Outreach
What to do
After countless outreaches, we have learned several crucial lessons.
It is crucial to approach guest posting with a mindset of providing value. Don’t just think about what you can get from the opportunity, but think about how you can make the site’s audience more satisfying.
This means you can offer unique insights, show a different viewpoint on a common topic, or share actionable and practical advice that the host’s audience will appreciate.
Focus on relationship-building
Relationship building is also equally important. People give you the links, not the websites.
Focus on fostering a mutually beneficial relationship with the host. This means keeping the lines of communication open, showing appreciation for their time and effort, and demonstrating a willingness to collaborate and engage beyond just the guest post.
Remember to be respectful, professional, and personable. After all, people are more likely to accept guest posts from individuals they resonate with on a human level.
What to avoid
We also learned many valuable lessons from our mistakes that you should take into consideration.
Avoid generic templates
While it may be efficient to use the same template for every outreach email, this approach rarely builds meaningful relationships. Personalization is key in outreach. Add a personal touch to your email and show that you have taken the time to understand their site and audience.
Avoid spammy behaviors
Don’t do anything that looks spammy. This includes sending multiple emails within a short period, not taking no for an answer, or being pushy with the host. Always maintain a professional and respectful tone in your interactions.
Avoid providing irrelevant content ideas
Don’t propose content that has no relevance to the host’s site. This behavior shows a lack of understanding of their audience’s needs and it will likely result in rejection. Always align your guest post ideas with the site’s niche and audience interests
Don’t just talk about you
While you may need to impress the host to gain a guest post, avoid making yourself overly promotional. The primary aim should be to provide valuable, informative, and engaging content. Show what is in your guest post for them. After all, your host wants to know how they will benefit from the relationship as well.
In conclusion, a successful guest post outreach requires a careful blend of respect, professionalism, and a genuine understanding of the host’s site.
Stay away from spammy behaviors and strive for personalization and patience.
Remember, relevance and value are the main pillars of your content proposition. It’s not about promoting yourself, but about providing beneficial, engaging content for the host’s audience.
Master these practices, and you are on your way to creating a successful outreach campaign.
What is the difference between blogger outreach and guest posting?
Guest posting means you ask the site’s owner to publish your content in exchange for a backlink. A blogger outreach is the process in which you reach out to a website or a blogger and ask them to feature your products or services in their guest posts.
The main goals of these two approaches are the same: Gaining backlinks, referral traffic, and more visibility.
What is the best method of outreach?
Email outreach is always the best method to reach out to your prospects when you have their contact information. People are more likely to read cold emails than answer cold calls. Moreover, if designed properly, cold emails look less spammy and more professional, which builds trust between you and the host’s site.
What should an outreach plan include?
A solid outreach plan should include:
A goal for the campaign.
A list of potential prospects.
A good guest post email template.
A tracking mechanism.
How many times can I guest post on the same site?
You can guest post on the same site as many times as you like. The more guest post contributions you have, the more trust and referral traffic you can get from the host. However, we don’t suggest writing more than 3 or 4 guest posts per site, as you will not get much value from the link juice after that.
Can I guest post on sites outside of my niche?
Yes, you can. But we don’t see the benefits from it. Focusing on a site within your niche is much more rewarding because search engines love relevant backlinks from high-authority sites.