How to Change Shopify Store Name and Domain Fast

A good store name and domain are important when creating your Shopify store. But what if you don’t like your store name and look for a quick fix? I’ve got you covered. I will guide you step-by-step to ensure your new store complies with the latest standards. In this article, you will learn how to update both your Shopify store name and Shopify domain name without any hassle or confusion. So let’s get started!

Shopify store name vs. Shopify store domain

Shopify store name vs Shopify store domain
Image from iDentixweb

It’s essential to understand the difference between your store and domain names when setting up your online store on Shopify.

Your store name is the name you choose to represent your business and brand on the Shopify platform. Your customers will see it when they browse your store and make purchases. 

On the other hand, your domain name is the unique Shopify store URL that your customers will type into their browsers to access your store directly. 

It’s essential to choose a store name that is memorable and relevant for branding purposes and a domain name that aligns with your business and is easy for customers to remember. This will help drive traffic to your store and establish a solid online presence.

How to change store name on Shopify

The process of changing Shopify store name can be summarized in the following infographic.

How to change store name on Shopify
Image from manypixels

1. Change the Shopify store name with the Shopify website

Step 1: Open the Shopify App on your mobile device and press the Store icon in the bottom right corner.

Store icon on Shopify app

Step 2: Press Settings.

Settings option

Step 3: Press General under Store Settings.

General settings

Step 4: Under the Store details section, you will see your store name in the Store name field. You can replace a new name here. 

Store name

Step 5: Press SAVE to save your change. 

2. Change the Shopify store name with the Shopify mobile app

Step 1: Log in as a Shopify admin on your desktop computer.

Step 2: Choose Settings at the bottom left corner.

Step 3: Choose General under Settings.

General settings

Step 4: Your current store name is in the Store name field. Replace it with your new store name. 

Store name

Step 5: Click the Save button to save your change.

When Should You Change Shopify Store Name?

1. Updating a misleading name

A misleading name can result in fewer customers and less recognition of your business. Having a name that accurately reflects the products and services your shop offers will create greater trust and loyalty with your customers. Additionally, it will help you stand out amongst competitors, making it easier for customers to find your store. 

2. Rebranding 

Image from T.E.Digital

Rebranding is one common reason to change your Shopify store name. As your business evolves and grows, it can undergo changes in its products, target audience, or overall brand identity. In such cases, updating the store name becomes crucial to reflect these changes accurately. 

Rebranding lets you present a fresh and updated image to your customers, signaling that your business has evolved and improved. It can attract new customers who may resonate better with your unique brand and differentiate your store from competitors. 

By aligning your store name with your revised brand strategy, you can effectively communicate your unique value proposition and create a cohesive and compelling brand experience for your customers.

3. Expanding your business

Business Expansion
Image from PMTimes

As your business grows, you may diversify your product offerings, expand into new markets, or even introduce additional services. In such cases, choosing a store name that reflects the broader scope of your business and captures the essence of your expanded offerings becomes important. 

A new store name can help convey to customers that you offer more than previously available, attracting their attention and generating curiosity. It allows you to reposition your brand and communicate to your existing customers and potential new ones that you are evolving and ready to meet their needs. 

Updating your store name to align with your expanding business can create a stronger brand identity and reinforce the message of growth and expansion.

4. Acquiring another store

Acquire a Shopify store
Image from Style Factory

Acquiring a new store presents a compelling reason to change the name of your Shopify store. When you obtain an existing business, it often comes with its own established store name, which may not align with your branding or strategic goals. 

Changing the store name allows you to seamlessly integrate the acquired store into your existing business and create a cohesive brand identity. It allows you to reposition the store in the market, ensuring that the name accurately reflects your business vision and values. 

By changing the store name, you can signal to customers that the store is under new management and present a fresh start with a renewed commitment to providing exceptional products and services. It enables you to leverage your existing customer base and expand your brand’s reach by incorporating the acquired store into your overall business strategy.

How to change the store’s domain name (URL)

Once you have updated your store name, you need a new domain to match your updated brand. 

First, you must have a domain on Shopify by either buying a new domainconnecting an existing domain, or transferring a domain. Once you have that setup, you can update your domain. 

Step 1: Choose Domains under the Settings options

Under all the Settings options, click Domains.

Domains option in Settings

Step 2: Choose change primary domain

Within your Primary domain section, click Change primary domain to switch to your custom domain name.

Change primary domain

Step 3: Select the domain you want to use

You will see your new or transferred domain in this section. Choose it and click Save.

How changing your store name and domain impacts SEO

Image by storyset on Freepik

Changing your store name and domain name can significantly impact your website’s search engine optimization (SEO) efforts. When you alter your store name and domain, it signals to search engines that you are transforming. 

Search engines like Google rely on consistent and relevant information to understand and rank websites. So, when you change your store name and domain, it is crucial to implement proper SEO practices to mitigate any potential adverse effects on your search rankings. 

While changing your store name might require updating your branding and content, maintaining high-quality, keyword-rich content and relevant SEO titles will help search engines understand your new brand identity. 

Additionally, setting up proper 301 redirects from your old domain to the new one will help preserve your search rankings and ensure a smooth transition for your existing customers. It’s also essential to update your business listings, backlinks, and social media profiles with the new store and domain name to maintain consistency across all online platforms. 

By carefully managing the SEO aspects during the transition, you can minimize the impact on your search rankings and maintain or even improve your visibility in search engine results.


Where is my store name in Shopify? 

Follow these steps to see your store name:

  • Log into your Shopify store. 

  • Settings -> General -> Store details. You will see your store name in the Store Details section. 

Does the name of your Shopify store matter?

Yes. Your Shopify store name is the first thing your customers see. Thus, making a lasting impression with a memorable name is important. 

Does my Shopify store name have to match my business name? 

No. Shopify doesn’t require your store name to match your business name. If you have a business name with LLC or Sole Proprietorships, you don’t have to match your store name with that. 

Can I cancel my Shopify store but keep my domain name? 

Yes. But if you want to keep your domain name, transfer it before canceling your store. 

How do I choose a store name?

  1. Choose a name that people can spell and pronounce easily.

  2. Choose a memorable name. 

  3. Don’t choose a name that’s too similar to a competitor’s.

  4. Pick a name that’s consistent with your brand.

  5. Choose a name that you like. 

Can two Shopify stores have the same name?

No. You can have as many Shopify stores as you want in one Shopify account, but you cannot create two stores with the same name. 

Should I trademark my store name? 

Yes, you should. A registered store name can protect you against a business that steals your brand name and gives you rights against any business that uses a similar brand name that might confuse customers.

Featured Image Source: Image from ModernRetail

Murali Matthai

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