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How to Start a Shopify Dropshipping Business In 2023

Do you want to start a profitable business but don’t have the capital or resources? Dropshipping is an ideal option for entrepreneurs looking to set up their online store. With a leading eCommerce platform like Shopify, launching and managing a dropshipping business’s easier than ever. This guide will provide everything you need to build a successful Shopify dropshipping business from scratch. 

I will cover topics such as choosing products, setting up a website, marketing your store, and more! So if you’re ready to start, let’s learn to start a successful Shopify Dropshipping business in 2023!

What is Dropshipping?

Dropshipping model
Image by storyset on Freepik

Dropshipping is an online business model that allows entrepreneurs to start their own eCommerce business without investing in inventory or managing shipping. The dropshipping business model works by sourcing products from third-party suppliers and selling them directly to customers on the entrepreneur’s online store. 

The store owner is responsible for setting prices and handling customer service and returns. When a customer orders, the store owner purchases the product from the dropshipping supplier and has it shipped directly to the customer. This business model makes it easy to launch an online store with minimal upfront costs or resources. 

Is Shopify dropshipping legal? 

Shopify dropshipping is a legal business model. The concept of dropshipping itself is legitimate, and there is nothing inherently illegal about using the Shopify eCommerce platform to sell products. 

However, it is vital to understand and comply with the legal aspects associated with running a dropshipping business. This includes fulfilling legal obligations such as registering your business, obtaining necessary licenses or permits, and ensuring compliance with product regulations specific to your jurisdiction. 

Additionally, it’s crucial to source and sell legal products that meet all applicable standards and regulations. 

How To Make Money Dropshipping On Shopify?

Making money on Shopify from dropshipping is a great way for entrepreneurs to get started in eCommerce. Dropshipping is an effective business model because it requires a minimal upfront investment. 

With Shopify, entrepreneurs can create their own Shopify store and start selling products from suppliers without spending money on inventory or shipping. By creating an online store on Shopify, entrepreneurs can reach a global customer base and sell online quickly and easily. 

The key to making money from Shopify dropshipping is to find the right product that appeals to customers, create a great website with compelling content, and establish relationships with reliable dropshipping suppliers. 

Once you have established an online presence, it’s time to start marketing your store and driving traffic to your website. You can use a variety of digital marketing tactics such as SEO, email campaigns, content marketing, social media ads, and more to reach potential customers and generate sales. With the right strategy, you can profit from dropshipping on Shopify in no time. 

The Pros & Cons Of Shopify Dropshipping

Pros and cons of Shopify Dropshipping
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Dropshipping using the Shopify platform is becoming increasingly popular for entrepreneurs who want to launch an online store with minimal costs and resources. While there are distinct advantages to dropshipping on Shopify, there are also some drawbacks to consider before making your final decision. 


Low cost and minimal startup capital required

Shopify dropshipping requires a minimal investment, making it an attractive option for aspiring entrepreneurs. Starting a dropshipping business on Shopify allows entrepreneurs to avoid the high costs associated with traditional brick-and-mortar stores, such as purchasing inventory and renting a physical location. 

Ability to access a global customer base quickly and easily

Dropshipping on Shopify allows you to access a global customer base quickly and easily. With an eCommerce store, you can instantly reach customers from all over the world. There will be no geographical restrictions, and you can quickly expand your customer base beyond your local area. 

Shopify provides powerful marketing tools

Shopify provides powerful marketing tools that enable entrepreneurs to create a successful dropshipping business. These tools include social media advertising, email campaigns, search engine optimization (SEO), and content marketing. 

Social media advertising is an effective way to reach potential customers and generate sales. With Shopify’s easy-to-use platform, you can create and manage campaigns quickly and easily. 

Email campaigns are a great way to stay in touch with customers, promote new products, or offer special discounts. Shopify’s built-in email marketing feature makes designing and sending emails to your subscribers easy. 

Search engine optimization (SEO) can also help you get your store more visibility. SEO helps to increase a website’s ranking on search engine result pages, which will drive more traffic to the store and generate more sales. 

No need to manage or store inventory

Shopify dropshipping eliminates the need to manage or store inventory, which is beneficial for entrepreneurs who don’t have the resources to maintain a physical warehouse. By using dropshipping, you can outsource your inventory management and focus instead on building relationships with reliable suppliers that can ship out orders quickly and efficiently. 


Highly competitive market with a lot of competition

Dropshipping on Shopify is becoming an increasingly popular business model, and a highly competitive market comes with that. With more and more entrepreneurs turning to Shopify to launch their eCommerce stores, the competition is fierce. 

Many entrepreneurs are vying for the same customers, making it difficult to stand out and generate sales. To succeed in this highly competitive market, you must develop a unique selling proposition and use effective marketing strategies. 

Pricing can be challenging to manage

Pricing is one of the most important aspects of running a successful dropshipping business on Shopify. However, pricing can be difficult to manage due to the market’s competitive nature. With so many other entrepreneurs striving for customer attention, ensuring that your prices remain competitive can be hard. 

Additionally, changes in supplier prices and shipping costs can make maintaining a consistent pricing structure challenging. Thus, you must constantly monitor the market and adjust your prices accordingly. 

Shipping costs can be high

Shipping cost can be a significant factor to consider when running a dropshipping business on Shopify, and it can be high. Depending on the supplier, the shipping costs may vary depending on the type of product and delivery method used. 

Some suppliers offer free shipping, while others may charge extra for specific items or locations. Additionally, international shipping can become expensive, so you must factor this into your pricing structure. 

Customer support and returns management are entirely the responsibility of the store owner

When you use Shopify to launch a dropshipping business, customer support and returns management are entirely the store owner’s responsibility. This means that any customer questions or complaints will need to be handled by you, as well as any refunds or returns. 

This process can be time-consuming and require additional resources, so you must ensure you can manage customer support and returns effectively. Additionally, it’s essential to ensure that you have the necessary systems to handle customer queries quickly and efficiently. 

How to Start Dropshipping on Shopify?

1. Find lucrative niche products to dropship on Shopify

Finding lucrative niche products to dropship on Shopify is a crucial first step in starting your dropshipping business. It’s essential to choose products that have a high demand and offer you a competitive advantage in the market. 

Choose a niche and products that you are passionate about

To begin your search, take some time to explore various niches and industries. Look for products that align with your interests, knowledge, and expertise. Choosing a niche and products you are passionate about is always beneficial, as it will make the whole process more enjoyable and sustainable in the long run. 

Conduct market research to find products

Next, conduct thorough market research to identify products with solid demand. Look for trending items, emerging markets, and untapped opportunities. Consider using tools like Google Trends to see the search volume and interest for specific products or niches over time. The tool will give you a good indication of whether the demand for a particular product is growing or declining. 

Pay attention to the competition

It’s also essential to assess the competition within your chosen niche. While some competition is a healthy sign, too much competition can make it challenging to stand out and achieve profitability. Analyze existing Shopify dropshipping stores and marketplaces to understand the level of competition, pricing strategies, and unique selling propositions. Look for gaps or areas where you can differentiate yourself by offering a unique product selection, superior customer service, or innovative marketing strategies. 

Consider the profit margin of your products

Profit margin is the most important thing for any business. The higher the profit margin is, the more money you can make. 

Calculate the difference between the product’s cost and the price you can sell. Consider additional expenses such as shipping costs, transaction fees, and marketing expenses. Aim for products that offer a reasonable profit margin while still being competitive. 

Choose products suitable for dropshipping

Furthermore, look for products that are suitable for dropshipping. Ideally, you want products that are lightweight, easy to package, and not prone to damage during shipping. These products can ensure smooth logistics and minimize potential issues with fulfillment. 

2. Set up your Shopify dropshipping store

Once you’ve identified the lucrative niche products you want to dropship, it’s time to set up your Shopify store. Don’t worry if you’re not a tech wizard – Shopify makes it incredibly user-friendly and straightforward to create an attractive and functional online store. 

Log in to your Shopify account

Start by logging in to a Shopify account. If you don’t have one, you can sign up. Depending on your business needs and budget, you can choose from various pricing plans. 

Choose a domain name

Next, choose a domain name for your store. There are a few key points to remember when choosing a domain name. 

  • Keep it memorable and relevant: Your domain should be something memorable and preferably related to the niche you are selling in. You don’t want your domain name to be “” while selling T-shirts in your store. 

  • Check availability: It’s important to check if the domain name is available before setting up your store. 

Set up your store

Once you’ve signed up, Shopify will guide you through the initial setup process, including choosing a store name and address. Select a name that reflects your brand and is memorable to your customers. 

After setting up the basics, it’s time to choose a theme for your store. Shopify offers a wide selection of professionally designed themes that you can customize to match your brand’s look and feel. 

Take some time to explore the themes and select one that aligns with your niche and target audience. Remember, a visually appealing and user-friendly design can significantly impact your customers’ shopping experience. 

Add products to your store

Now comes the exciting part – adding your products to your Shopify store. Shopify provides user-friendly tools allowing you to import and manage your products easily. 

Begin by creating product categories to organize your inventory effectively. Ensure you have clear and compelling descriptions for each product that highlight its unique features and benefits. This process makes it easier for customers to navigate your store and find what they want. 

High-quality product images are crucial for showcasing your products in the best possible light, so use professional-looking photos that accurately represent what you’re selling. Also, include pricing information and relevant details such as available sizes, colors, or variations. 

In addition to individual product pages, consider creating a captivating homepage that showcases your featured or best-selling products. An eye-catching homepage lets you make a great first impression and immediately grab your visitors’ attention. 

Use attention-grabbing headlines, attractive images, and persuasive copy to entice your customers and encourage them to explore your store further. 

Set up payment methods for your Shopify store

To make the shopping experience seamless for your customers, set up secure payment gateways in your store. 

Shopify integrates with various payment providers so that you can choose the best option for you and your customers. Popular options include PayPal, Stripe, and Shopify Payments. Offering multiple payment options increases the likelihood of conversions and reduces cart abandonment. 

Remember the importance of trust and credibility. Display trust badges, such as secure checkout icons or customer reviews, to reassure your customers that their information is safe and that others have had positive experiences with your store. Including an About Us page can also help build trust by sharing your brand’s story, mission, and values. 

3. Promote your dropshipping store

Promoting your dropshipping store is vital to get the word out, attract customers, and drive sales. It’s all about spreading the word about your business and effectively reaching your target audience. Let’s explore some proven methods to promote your store. 

Social Media Marketing

Use social media platforms to your advantage. Create business accounts on these platforms and establish a consistent brand presence. 

Engage with your audience by sharing captivating content, showcasing your products, and using relevant hashtags. Respond to comments and build a community around your brand. 

Influencer Marketing

Collaborate with influencers who have a substantial following and influence in your niche. Look for influencers whose values align with your brand and whose audience matches your target market. Partner with them for product reviews, sponsored posts, or affiliate marketing. Influencers can help increase your brand exposure and drive traffic to your store through their recommendations. 

Content Marketing

Provide valuable content related to your niche through a blog on your website. Create informative articles, guides, or tutorials that address your customers’ needs and interests. Optimize your content for search engines by using relevant keywords. 

Guest posting on industry blogs or contributing to publications can expand your reach and establish your authority in the field.

Paid Advertising

If you have a budget, consider investing in paid advertising on platforms like Google Ads and Facebook Ads. These platforms offer powerful targeting options to reach specific demographics, interests, or behaviors. 

Create compelling ad campaigns with attention-grabbing visuals, persuasive copy, and clear calls to action. Monitor and adjust your ads based on performance to optimize your advertising strategy. 

Email Marketing

Build an email list by offering incentives such as exclusive discounts or free resources. Send regular newsletters, product updates, or personalized offers to your subscribers. Craft engaging and relevant content that provides value and drives traffic to your store. Personalize your emails based on customer preferences or purchase history for better engagement. 

Search Engine Optimization (SEO)

Optimize your website and product pages for search engines. Conduct keyword research to identify relevant search terms and incorporate them strategically into your content. Focus on creating high-quality, informative, user-friendly content that search engines will recognize. 

4. Provide excellent customer support 

provide excellent customer support for your Shopify dropshipping store
Image by Freepik

Excellent customer support is crucial for the success and growth of a dropshipping business. Customers with a positive experience with your store are more likely to repeat purchases and recommend your store to others. There are several aspects of good customer service. 

Clear Communication

Ensure customers can quickly contact you with their inquiries, concerns, or feedback. Display your contact information prominently on your website and provide multiple channels for communication, such as email, live chat, or phone support. Respond to customer inquiries promptly and strive to provide clear and concise answers to their questions. 

Knowledgeable and Friendly Staff

Train your customer support team to be knowledgeable about your products, policies, and processes. They should be able to address customer concerns, provide product recommendations, and assist with any issues that may arise. 

Additionally, emphasize the importance of friendly and professional interactions, ensuring customers feel valued and heard. 

Personalized Approach

Treat each customer individually and tailor your support to their specific needs. Address them by name in your communications and try to understand their unique situation. Personalization goes a long way in making customers feel appreciated and cared for, fostering loyalty and trust. 

Timely Order Fulfillment and Shipping

Ensure that orders are processed and fulfilled on time. Keep customers updated about their orders’ status and provide tracking information as soon as it becomes available. Transparent and efficient order fulfillment and shipping processes create a positive customer experience. 

Hassle-Free Returns and Refunds

Establish a transparent and customer-friendly return policy. Respond to return requests promptly and process refunds promptly. Going the extra mile to resolve issues with returns or refunds can turn a dissatisfied customer into a loyal advocate for your brand. 

Active Listening and Problem Resolution

When customers have concerns or complaints, listen attentively and empathetically. Show genuine understanding and work towards finding a satisfactory resolution. Taking ownership of any mistakes or issues that may arise and offering appropriate solutions can turn a potentially negative experience into a positive one. 

Continuous Improvement

Regularly evaluate your customer support processes and seek feedback from your customers. Take note of common customer questions and issues and proactively address them on your website or through educational resources. Strive to continuously improve customer support based on customer feedback and evolving needs.

5. Scale Your Shopify Dropshipping success

Scaling your Shopify dropshipping success is an exciting phase that allows you to expand your business, increase sales, and reach new heights. As you grow, it’s essential to have a strategic approach to maintain momentum and capitalize on opportunities. Here are some key strategies to scale your Shopify dropshipping business

Expand Your Product Range

Consider adding new products or expanding your existing product line. Research market trends, analyze customer preferences, and identify complementary products that align with your niche. Diversifying your offerings can attract a broader customer base and increase sales potential. 

Implement Marketing Automation

Utilize marketing automation tools to streamline and scale your promotional efforts. Set up automated email marketing campaigns, such as abandoned cart reminders, product recommendations, or post-purchase follow-ups. 

Automating repetitive tasks lets you focus on strategic initiatives while engaging with your customers effectively. 

Explore New Sales Channels

Expand beyond your Shopify store and explore additional sales channels. Consider selling on popular marketplaces like Amazon, eBay, or Etsy. Research and evaluate other relevant platforms where your target audience spends time. By diversifying your sales channels, you can reach a broader customer base and increase brand exposure. 

Streamline Operations and Logistics

As your business scales, it’s crucial to have efficient operations and logistics in place. Evaluate your fulfillment processes, inventory management, and supplier relationships. Consider partnering with fulfillment centers or exploring dropshipping suppliers with faster shipping times. Continuously optimize your operations to ensure timely order processing, seamless shipping, and customer satisfaction. 

Seek Strategic Partnerships

Explore strategic partnerships with other businesses or influencers that align with your brand values. Collaborate on joint marketing campaigns, cross-promotions, or product bundles. Partnering with like-minded entities can expand your reach, expose your brand to new audiences, and create mutually beneficial opportunities.


To sum up, starting a dropshipping business on Shopify provides an exciting opportunity to venture into eCommerce with minimal risks and overhead costs. Following the steps outlined in this article, you can establish a lucrative dropshipping store and pave the way for success.  

Remember, success in dropshipping requires dedication, adaptability, and a customer-centric approach. Stay abreast of industry trends, adapt to changing market dynamics, and continuously refine your strategies. With perseverance, innovation, and a commitment to providing value to your customers, your Shopify dropshipping venture will thrive. 


Does Shopify work for dropshipping?

Dropshipping in Shopify can help businesses reduce costs because products are only paid for and shipped after being bought.

How profitable is dropshipping with Shopify?

Shopify dropshipping is an effective method of making money from Shopify. Shopify dropshippers typically make about $1,000-5000 monthly throughout the year, and many successful retailers earn more than $100,000 annually.

How to dropship on Shopify with no money?

You don’t need a lot of investment to start dropshipping on Shopify. Starting with $5 per month, you have all the tools to build a successful online store. 

Murali Matthai

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