niche keyword research

How to find niche keywords in 2023

Niche keyword research is an important SEO technique to drive targeted traffic to your website. In this comprehensive guide, you will learn how to find golden keywords for your website. 

Whether you are a seasoned SEO or just starting, our goal is to provide you with practical techniques to stay ahead in the game. This article will provide a step-by-step guide to performing keyword research in any niche. Stay tuned!

What is niche keyword research?

Niche keyword research is a targeted approach to Search Engine Optimization (SEO) that focuses on identifying keywords within a specific niche or industry. These keywords are highly specific phrases that your potential customers are likely to search for. 

Niche keywords are often less competitive than broader terms, making it easier for your website to rank higher in search results. The process involves understanding your audience, analyzing keyword competition, and assessing potential traffic volume. By finding these “golden” keywords, you can tailor your content to directly answer your audience’s questions, drive targeted traffic to your site, and increase your chances for conversions.

What are niche keywords?

Niche keywords are highly targeted phrases used by your potential customers when searching online. These terms are often long-tailed and contain three to five words. 

These specific keywords have lower search volume compared to more generic keywords, but they are also less competitive. This makes them incredibly valuable for driving targeted traffic to your website. The precision of niche keywords helps to attract a more qualified and likely convert audience — people who are looking for exactly what you offer.

For instance, your readers may look for the best wireless headphones. However, they only use them when they jog outside. Thus, they can search for the term “best jogging wireless headphones” – a perfect example of a niche keyword. 

Why are niche keywords important?

Niche keywords play a pivotal role in any successful SEO strategy because they allow you to penetrate specific markets and reach customers who are genuinely interested in your services. When used effectively, niche keywords can dramatically increase your website content relevancy, making it more appealing to both search engines and users.

Niche keywords tend to convert easier

By focusing on niche keywords, you are targeting a group of consumers who are more likely to take desired actions such as making a purchase or subscribing to a service. This specificity not only improves your website’s visibility but also boosts its conversion rates

In essence, niche keywords help you attract quality traffic — people who are more likely to convert because your content precisely matches their search intent. This desired outcome is what you want in your SEO investment.

Niche keywords are easier to rank

Moreover, niche keywords provide an opportunity to differentiate from competitors and secure a strong position in user search queries. While broad keywords may have a high search volume, they are also competed by numerous businesses. 

Niche keywords may have fewer searches, but they also have lower keyword difficulty, making it easier for your business to rank highly and become a prominent player in your specific market niche. 

Niche keywords create more focused marketing campaigns

Furthermore, niche keywords can help in creating more focused and relevant SEO and PPC campaigns. When you understand what your target audience is searching for, you can tailor your content, advertising, and marketing efforts to meet those precise needs and wants. 

This increased relevancy can lead to higher engagement rates, fostering a deeper connection between your brand and its audience. 

How to find niche keywords for your business

Step 1: Use niche keyword research tools to create an initial keyword list

Firstly, you need to compile a list of potential keywords that are relevant to your business. But how do you know what your target audience is searching for? You need keyword research tools to complete this task. These tools provide insights into what your potential customers are looking for online.

I’m going to use SE Ranking in this example. First, enter a seed keyword related to your business. SE Ranking will spit out many related keyword ideas, along with information about search volume, competition level, and more.

For instance, let’s say you have a site about email marketing. Putting “email marketing” into SE Ranking and choosing “Keyword Suggestions”. 

There are many potential niche keywords like “email marketing for insurance agencies” or “email marketing for wordpress” that you can add to your content calendar. 

However, not all keywords that these tools suggest will be relevant. Some might not fit your business or your target market. You need to examine each keyword and consider whether it reflects the intent of your ideal customer. 

Once you see a keyword you want to target, add that to your list so that you can save time finding it later. You can do that easily in SE Ranking by clicking on the + sign next to the keyword to add it to the Keyword Manager List

add keyword to the Keyword Manager List in SE Ranking

Step 2: Refine your niche keywords

After you have your initial list of keywords, the next step is refining that list to retain the most valuable keywords for your business. This process involves evaluating each keyword’s potential for driving targeted traffic that is likely to convert.

Focus on search intent 

When refining your keywords, consider their relevance to your business and the search intent. Different keywords may attract different types of traffic. Some people may be in the initial stages of researching a problem or need, while others may be ready to purchase a solution. 

For instance, someone searching for “What is email marketing for small business” is probably looking for basic information, while someone searching for “best email marketing software for small businesses” is closer to making a purchase decision.

Consider where your business can provide the most value and where your strengths lie. If you have an in-depth, high-quality guide about email marketing software, then you might want to target the latter keyword. Otherwise, you might be better off targeting the former keyword and providing educational content.

Consider your competition

You should also consider the competitiveness of each keyword. Higher competition keywords can be harder to rank for, especially for newer or smaller websites. 

While it is beneficial to rank for a high-volume keyword, this should not be your only consideration. Lower-volume keywords can often be less competitive and more specific, making it easier to target a specific niche.

Furthermore, look at the trends for each keyword. Some keywords may have higher search volumes at certain times of the year or maybe declining in popularity. Google Trends (a free keyword tool) can be useful for checking keyword trends.

ChatGPT on Google Trends

Once you have refined your list, you should have a collection of niche keywords that are relevant to your business, have a suitable level of competition and search volume, and meet the intent of your target audience. 

This refined list of keywords will be valuable for guiding your content creation and marketing efforts, helping you attract more targeted traffic and customers.

Step 3: Create content ideas around your best niche keywords

The ultimate goal of keyword research is to provide valuable content that meets the needs of your audience. Your content ideas need to resonate well with your audience. Here are some methods you can use to generate content ideas around your chosen keywords.

Understand search intent

Firstly, understand the user intent behind each keyword. User intent, in the SEO context, refers to the reason why someone is conducting a specific search. Are they seeking a solution to a problem, looking to learn something, or ready to make a purchase? Aligning your content with the user’s intent will result in higher engagement and conversions. 

Use tools to get ideas

You can use online tools that provide content ideas based on a keyword. Tools such as BuzzSumo or AnswerThePublic can provide a wealth of ideas by showing the most popular current content for a given keyword. These tools can help you understand what type of content resonates with your target audience.

Think outside of the box

Be creative. Unique and innovative content tends to stand out more and is likely to be shared, increasing its reach. For instance, rather than just writing a blog post around a keyword, consider other content formats such as infographics, podcasts, or videos.

Is my niche keyword research complete?

After going through extensive niche keyword research with a lot of thinking and evaluations, you might wonder if your research is complete. 

In my opinion, if you go through all the steps in this article, you only finish the first round of keyword research. The truth is, that keyword research is an ongoing process. The landscape of SEO is dynamic, and the effectiveness of keywords can change over time. To stay ahead, it’s essential to continually monitor your keyword performance, investigate new trends, and adapt your strategy accordingly. 

So, while the bulk of your initial research might be done, remember that maintaining an effective SEO strategy requires continuous effort and adjustment.


In conclusion, niche keyword research helps you find the most lucrative keywords for your website. 

By following the steps outlined in this article, you will have a solid foundation to begin identifying promising keywords for your content. 

However, to remain competitive, it’s vital to consistently monitor, adapt, and refine your keyword strategy in response to emerging trends and performance data. 

With diligence and creativity, you can optimize your content to align more closely with user intent and achieve more success.


How do I find my SEO niche?

Here are the 3 steps to find your SEO niche. 

  1. Identify your interests: Start with what you know and love. Consider industry sectors where you have prior knowledge or where your passions lie. This avoids burns out in the long-term SEO game. 

  2. Research potential competition. Determine how saturated your selected niche is. If there is too much competition, it might be tough to rank, but if there is none, there might not be enough demand.

  3. Evaluate your niche’s profit potential. Determine the profitability of your niche. Find websites in Flippa within your niche, then divide its profit by the number of pieces of content. We will cover this topic deeper in another article. 

What are niche seed keywords?

Niche seed keywords are specific phrases closely related to a particular niche. These keywords are used as a ‘seed’ to generate more keywords. A seed keyword is usually broad but becomes more specific as you dive deeper into the niche. 

How do you find profitable keywords?

To find the most profitable keywords, focus on search intent. Commercial intent keywords are highly lucrative, so you should aim to rank for these keywords. 

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Mac Li

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