SE Ranking Review 2023: Features, Pros & Cons, and More

A solid online presence is essential for the growth and success of any business. Search engine optimization (SEO) plays a critical role in achieving this. To ensure you optimize your website for SEO, you need the best SEO software. One such tool is SE Ranking, which offers various features to help businesses improve their online visibility.

In this article, I will examine SE Ranking’s features, pros and cons, pricing plans, and customer support. I aim to provide a comprehensive evaluation of SE Ranking, so you can decide whether it is the right tool for you.

What is SE Ranking?

SE Ranking

SE Ranking is an SEO platform designed to help businesses improve their online presence. It offers various features that enable businesses to conduct keyword research, analyze websites’ rankings, and monitor competitors’ activities. 

SE Ranking can help businesses optimize for search engines, increasing organic search and driving revenue growth. Its extensive feature list includes on-page SEO audits, backlink analysis, website audits, social media management, and marketing planning. 

Additionally, it offers affordable pricing options, making it an ideal choice among business owners.

SE Ranking’s Features

Keyword Research and Analysis

SE Ranking keyword research tool

Keyword research is one of the most crucial aspects of any SEO strategy. With SE Ranking’s advanced keyword research tool, you can streamline your research process and identify the most relevant keywords for your website. 

SE Ranking provides valuable insights, including search volume, CPC, and KEI (Keyword Efficiency Index), helping you understand which keywords are worth targeting. It enables you to identify keyword opportunities, optimize your content, and track your SEO performance across different search engines. 

The feature also helps you uncover new terms your customers use to search for your products and services. Its advanced features enable it to generate long-tail keyword suggestions that are easier to rank. 

With SE ranking, you can make data-driven decisions based on up-to-date data, improving your ranking position, increasing search visibility, and generating more traffic. 

On-Page SEO Audit

SE Ranking On-Page SEO Audit tool

SE Ranking’s on-page SEO audit tool is a powerful feature that evaluates a website’s on-page SEO factors and provides valuable insights on optimizing them for better search engine ranking. 

The tool analyzes and generates reports about various on-page elements such as metadata, header tags, content, images, etc. Then, it provides actionable recommendations on how to fix these issues. 

For example, the tool can identify metadata errors and missing tags, provides recommendations for optimizing header tags, analyzes keyword density, and suggests changes to improve your website’s content. 

With SE Ranking’s on-page SEO audit, you can improve your website’s overall SEO health and ensure that you follow best practices in optimization for better search engine visibility and user experience.

Backlink Analysis

Backlink checker tool

One of the core features of SE Ranking is its powerful backlink checker, which allows you to track your and competitors’ backlinks. Backlinks are links from other websites that point to your website and play a significant role in determining a website’s authority and ranking position. 

This tool provides a comprehensive view of a website’s backlink profile, including its total number of backlinks, linking domains, and anchor text distribution. You can identify any broken or spammy links that may hurt your search engine visibility and provide an opportunity to disavow them. 

Moreover, you can monitor competitors’ backlink profiles with SE Ranking’s backlink monitoring tool. You can utilize this feature for competitive analysis as it helps you identify new link-building opportunities. 

The feature also includes valuable metrics like domain authority and trust flow, which help you assess the quality of your backlinks. 

With SE Ranking’s backlink management tool, you can stay on top of your website’s backlink profile, helping you improve ranking, build authority, and drive more organic traffic.

Keyword Rank Tracker

Keyword rank tracker

SE Ranking’s keyword rank tracker allows you to monitor your website’s ranking performance for a specific keyword in real time. The tool lets you track your target keywords across major search engines, including Google, Yahoo, Bing, and more. 

The keyword tracking tool provides insights into website ranking trends over time. You can create customizable reports detailing the ranking performance of a particular keyword. This way, you can evaluate your SEO strategies and identify opportunities for improvement.

In addition, the tool can track competitors’ keyword rankings, providing you with valuable insights into your competitors’ SEO strategies. 

With SE Ranking’s keyword rank tracking feature, you can stay informed about your website’s search engine ranking, ensuring that your SEO efforts continue to drive meaningful traffic. 

Additionally, automated tracking and reporting save valuable time that you can allocate toward other critical tasks. 

Competitor Analysis

Competitor analysis

SE Ranking’s competitor website analysis tool provides a comprehensive view of your competitor’s SEO strategies and performance. 

The tool tracks the website rankings, backlinks, and keywords of competitors across multiple search engines, including Google, Yahoo, Bing, and more. You can compare your website’s performance to your competitors, enabling you to identify opportunities for improvement. 

Additionally, the tool provides insights into competitors’ keyword strategies, so you can identify gaps in your SEO campaigns and gain an edge over your competition. 

With this feature, you can stay informed about the current state of your competitors’ SEO and proactively make changes to improve your search engine visibility. 

This valuable insight helps you monitor the latest trends in your market and respond quickly to changes by optimizing your websites for improved rankings in search engine results pages (SERPs).

Website Audit

SE Ranking’s site audit feature enables users to analyze their website’s performance in terms of SEO. The SEO tool performs a detailed website analysis, identifying potential technical issues, on-page optimization errors, and other vital factors affecting search engine visibility. 

It also provides recommendations on resolving any identified issues, so you can quickly rectify the problems and ensure that your website meets search engine guidelines. 

SE Ranking’s site audit feature also helps you optimize web pages for specific keywords. By analyzing keyword density and page structure, the tool provides insights into how you can make modifications to improve keyword rankings in SERPs. 

With SE Ranking’s comprehensive site audit feature, you can quickly identify any potential issues with your website and take corrective action to boost your SEO performance.

Social Media Management

Social media management tool

Social media management is essential to any business’s online marketing strategy. It involves monitoring and engaging with customers on social networks, creating content to share with them, tracking conversations about the brand, running promotions and contests, and more. 

SE Ranking’s comprehensive suite of tools makes managing your social media presence easy. With the platform, you can create custom reports to keep track of engagement levels across different platforms, analyze how your posts perform in each network, monitor conversations about your brand, and target influential users who can help spread the word about your business. 

Additionally, you can use SE Ranking’s automated content creation tools to generate industry-relevant content tailored to each social network quickly. 

Social media management doesn’t have to be complicated; SE Ranking offers a robust set of tools that makes managing your presence more straightforward.

Marketing Plan

Marketing plan

Businesses need to have a solid marketing plan to succeed. A good marketing plan helps identify potential target markets, develop strategies for reaching those markets, and evaluate progress over time. 

The marketing plan includes a to-do list with a comprehensive step-by-step SEO strategy based on best practices. The practices are standard in the SEO world. If you are new to SEO or an expert who runs SEO agencies, you can always benefit from these strategies.  

SE Ranking also offers users the business listing tool in this feature. You can add your business to the existing listing, as it will increase your search visibility and boost business performance. 

Pros and Cons of SE Ranking


  • Competitor Analysis: A powerful that gives you a competitive advantage. 

  • Affordable Pricing: SE Ranking is relatively cheap compared to other SEO platforms. 

  • Extensive feature list: SE Ranking supports various standard SEO features that help you rank high on search engines. 

  • Support integrations: You can integrate Google Analytics and Google Search Console into SE Ranking. 


  • Limited data range: SE Ranking’s data is less high-quality than other SEO tools. 

  • Slow crawling speed: The crawling speed is relatively slow compared to software like Ahrefs and Semrush

SE Ranking Plans and Pricing

Pricing plans

The platform offers 4 pricing plans

  • Essential: For this plan, you can pay $39.2/month if paid annually or $49 if paid monthly. For this plan, you can create up to 10 projects, check up to 37500 keywords, and perform up to 40000 web audits. This plan is suitable for newbies and freelancers who are new to SEO. 

  • Pro: For this plan, you can pay $87.2/month if paid annually or $109 if paid monthly. For this plan, you can create unlimited projects, check up to 150000 keywords, and perform up to 250000 web audits. This plan is suitable for small SEO agencies and businesses. 

  • Business: For this plan, you can pay $191.2/month if paid annually or $239 if paid monthly. For this plan, you can create unlimited projects, check up to 375000 keywords, and perform up to 700000 web audits. This plan is suitable for mid-sized agencies and businesses.  

  • Custom: You can also contact SE Ranking and create a plan tailored to your needs. 

SE Ranking’s Customer Support

SE Ranking consistently delivers an exceptional customer support experience, making them an excellent choice for businesses needing reliable marketing solutions. 

The platform offers chat and email support and a Knowledge Base with detailed tutorials, giving users the help they need to get up and running with their campaigns quickly. 

Moreover, the team is responsive and knowledgeable, so be confident you will always have the correct answers for your SEO problems. 

Overall, SE Ranking proudly provides one of the best customer service experiences and should be strongly considered by any business looking to streamline its digital marketing effort.


To sum up, SE Ranking is an excellent SEO tool offering comprehensive marketing services for businesses to manage their campaigns. 

With exceptional customer support, reliable results, and a feature-rich platform, SE Ranking stands out as one of the best digital marketing solutions. 

I recommend using SE Ranking if you are looking for an efficient way to manage your campaigns confidently.

Featured Image Source: Image by macrovector on Freepik

Mac Li

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