Search Engine Optimization (SEO) is essential to ensure online success for businesses. However, with the ever-changing algorithms of search engines and increasing online competition, implementing an SEO strategy can take time and effort for agencies. This is where SEO software comes into play. In this article, I will review the 5 best SEO software for agencies in 2023, covering their pros, cons, features, and pricing.
Whether you are a small or large SEO agency, these SEO tools can help you streamline your SEO process and achieve your client’s goals effectively. Without further ado, let’s dive into the topic for today!
What is the best SEO software for agencies?
Seobility is one of the best SEO agency software that offers various features to improve a website’s search ranking. With Seobility, SEO agencies can help clients analyze their technical SEO, identify issues, and provide actionable recommendations for optimizing their sites.
The platform also provides extensive keyword research and optimization tools, backlink analysis, and website content optimization features. So you can identify new opportunities to get your clients more traffic and improve their online visibility and revenue.
Rank Tracking: The Rank Tracking Tool helps users track their websites’ rankings for specific keywords on Google. You can use this to monitor your clients’ rankings and propose some optimization recommendations to move up the ranking ladder.
Seobility also lets you track your client’s rankings in Google’s Local Pack so they can improve their local SEO.
Site Audit: Seobility crawls websites to identify technical SEO issues, such as broken links, duplicate content, missing meta tags, and more. It provides a comprehensive site audit report with recommendations to fix these issues.
Backlink Checker: This feature helps users analyze their website’s backlink profile to ensure the quality of links. It also checks for toxic backlinks that can harm your website’s SEO.
In addition, users can use this tool to analyze competitors’ backlinks and identify new link-building opportunities.
Seobility offers 3 different pricing plans:
Basic: Completely free!
Premium: $50/month for the monthly subscription and $480/year for the annual subscription. You can also have 14 days to try this software for free.
Agency: $200/month for the monthly subscription and $1920/year for the annual subscription. This plan suits agencies with many content marketing plans from their clients.
An intuitive user interface with a dashboard contains SEO performance data, and all features are organized neatly.
Affordable price. It also has a free plan to try before upgrading your plan.
Offer free tools like the Keyword Research Tool, SEO Checker, or SEO Compare to do other SEO-related tasks.
The keyword tool doesn’t provide as great keyword ideas as Ahrefs.
Limited features compared to other SEO software.
Limited integrations with other third-party platforms.
DashThis is a powerful reporting and analytics tool designed to help digital marketing agencies track and measure the results of their search engine optimization efforts.
With its intuitive user interface, DashThis makes it easy for agencies to integrate multiple data sources, create customizable reports, and provide their clients with real-time insights into their website’s search engine performance.
DashThis offers a range of SEO-specific features, including backlink tracking, keyword rankings, organic traffic metrics, and more.
Customizable Dashboards: DashThis allows users to create custom dashboards that combine data from multiple sources, which enables businesses to see a complete picture of their marketing and business data in one place.
Data Integration: DashThis integrates with over 34 marketing and business platforms, including Google Analytics, Google Ads, Facebook Ads, Instagram, and more. Thus, you can create comprehensive reports from an all-in-one data source.
Report Templates: DashThis offers several pre-built report templates for reports, such as SEO, PPC, and social media. You can save time building these beautiful reports for your clients from scratch.
Automated Reporting: This feature can help SEO agencies automate their reporting process by creating and scheduling reports to be sent regularly to stakeholders. You will save a lot of time to focus on more critical tasks.
White Label Reporting: DashThis offers white-labeling options, allowing you to brand your dashboards and reports with your logo and colors. With this feature, you can present data to clients or stakeholders with a professional look.
Custom Metrics: DashThis allows users to create custom metrics based on their specific needs, enabling agencies to track and report on metrics critical to their particular goals.
The platform offers 4 pricing options:
Individual: $45/month for the monthly subscription and $38/month for the annual subscription.
Professional: $139/month for the monthly subscription and $119/month for the annual subscription.
Business: $269/month for the monthly subscription and $229/month for the annual subscription.
Standard: $419/month for the monthly subscription and $349/month for the annual subscription.
DashThis also offers a free trial. You can create up to 10 dashboards for free in 15 days!
Automated features that can save agencies a lot of time doing manual work.
Support various powerful third-party integrations.
Limited data visualization compared to other similar tools.
DataBox is a powerful SEO reporting tool designed to help agencies streamline their data reporting process.
Its robust data integration capabilities, customizable dashboards, and easy-to-use interface make it an ideal solution for agencies looking to report on SEO performance.
DataBox provides real-time insights and automated reporting, allowing agencies to quickly and efficiently track key metrics and share them with clients.
Comprehensive Data Integration: DataBox integrates with over 100 marketing and non-marketing platforms, including Google Analytics, Google Ads, Facebook Pages, HubSpot, and Salesforce.
Agencies can easily connect and report on data from multiple sources in one place in minutes.
Customizable Dashboards: DataBox’s drag-and-drop dashboard builder allows agencies to create custom dashboards that align with their specific goals and KPIs. You can customize the dashboard with logos, colors, and branding elements.
Automated Reporting: You can build sleek reports in minutes. In addition, you can autopilot your reporting process so you will never worry about forgetting to report to your clients again.
Real-Time Data: DataBox provides real-time data updates, allowing agencies to track their clients’ SEO performance in real-time and respond to changes quickly.
White Labeling: DataBox offers white-labeling options, allowing you to brand your reports with logos and colors. This way, you can build brand awareness for your agencies and provide your clients with a more professional reporting experience.
Goal Tracking: This feature allows agencies to set and track goals for their SEO campaigns, ensuring that they are on track to achieve their objectives.
Databox has 3 pricing plans:
Starter: The plan starts at $91/month for the monthly subscription and $72/month for the annual subscription.
Professional: The plan starts at $169/month for the monthly subscription and $135/month for the annual subscription.
Performer: The plan starts at $289/month for the monthly subscription and $231/month for the annual subscription.
Moreover, these plans are adjustable. Each option will give you a different price depending on your needs for data sources and dashboards.
A robust integration feature that supports various third-party software.
Provides real-time data.
Offers a goal-tracking feature that allows agencies to monitor progress.
The software is buggy at times.
It can get pricey for small agencies with tight budgets.
To stay ahead of the competition in SEO, keeping a close eye on search engine rankings is essential. This is where AccuRanker comes in.
AccuRanker is the fastest rank tracker tool designed specifically for agencies needing to track their search engine rankings efficiently.
With features like real-time rank tracking, competitor analysis, and customizable reporting, AccuRanker is an ideal solution for agencies looking to optimize their SEO performance and stay ahead of the curve.
Keyword Rank Tracker: You can track keyword rankings in any location, and the data will be refreshed after 24 hours. Thus, you can gather information and make data-driven decisions fast.
Keyword Discovery: This feature allows you to identify and track keywords for which Google has indexed your keywords.
Competitor Tracking: Monitor the ranks of your competitors. You can add 10 competitors per domain.
Share of Voice: This tool can check how much market you own, which can be helpful for your clients to develop a strategy to dominate the market.
Report Template: You can customize what kind of data you want to show on the reports and the messages you send to the receiver.
Integrations: AccuRanker integrates with other marketing platforms, including Google Analytics, Google Search Console, and more. Thus, you can consolidate and report on SEO data from multiple sources in one place easily.
User Management: AccuRanker allows agencies to manage multiple users and clients, ensuring that each user has access to the data they need and maintaining the security of sensitive data.
The price of AccuRanker starts at $129/month for the monthly subscription and $116/month for the annual subscription.
You can always adjust the plan depending on the number of keywords you want to track.
AccuRanker also offers a 14-day free plan. So feel free to try it and see if it fits you.
Provides accurate and real-time rank tracking data.
Supports various integrations.
Allows many users to manage the same account.
Hard to track previous rankings because the data is so up-to-date.
In the fast-paced digital world, website speed is crucial for SEO success. NitroPack is a top-of-the-line SEO tool that helps agencies optimize their website speed, improve user experience, and boost their SEO rankings.
NitroPack is an all-in-one solution with advanced optimization techniques, content delivery network (CDN) integration, and powerful caching algorithms.
Automatic Speed Optimization: NitroPack uses advanced optimization techniques, such as minification, image optimization, and code compression, to optimize website speed and improve page load times.
Caching: NitroPack offers an advanced caching mechanism that stores frequently accessed content on the user’s device, reducing server load and improving website speed.
Content Delivery Network (CDN) Integration: NitroPack integrates with leading CDNs to deliver content to users from the server closest to their location, reducing latency and improving website speed.
Lazy Loading: NitroPack has a lazy loading approach to loading images in which it only loads off-screen images when required, ensuring a faster and smoother user experience.
Easy Integration: NitroPack integrates easily with leading Content Management System (CMS) platforms, including WordPress, Magento, and more.
NitroPack offers 4 pricing options:
Business: $21/month for the monthly subscription and $17.5/month for the annual subscription.
Growth: $51/month for the monthly subscription and $42.5/month for the annual subscription.
Scale: $176/month for the monthly subscription and $146.67/month for the annual subscription.
Custom: Custom plan.
NitroPack also offers a free plan with up to 5000 page views. You can try the free plan on any of your client’s websites and see if they like it.
Offers powerful page speed optimization features.
Affordable pricing compared to other speed optimization tools.
Easy to integrate with WordPress, which is helpful for bloggers.
Incompatible with Shopify.
Limited customization for different features.
To sum up, SEO tools are crucial for SEO agencies looking to improve website performance for their clients. Each of the software tools discussed in this article offers unique features and benefits that you can use to help your clients achieve their SEO goals.
Agencies should carefully evaluate their needs and budget to determine which tool is best suited for their clients. By leveraging the power of SEO software, you can help your clients stay ahead of the competition and achieve their SEO goals more effectively.
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