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SEO Tips: 17 Important Tricks To Help You Increase Ranking

Looking to build a strong online presence? If so, then you need to start thinking about SEO. Search engine optimization (SEO) is a set of techniques designed to help websites rank higher in organic search results. In this article, we’ll discuss some SEO tips and tricks that can help you boost your ranking on Google. These simple steps can help you reach new heights with your website!

What are the 17 SEO tips to help you rank higher?

1. Target relevant keywords

Target relevant keywords

One crucial aspect of optimizing your content for search engines is targeting relevant keywords. Keywords are the words and phrases people use when searching for information online, and targeting the right ones can significantly impact your website’s visibility and ranking in search engine results. 

Begin by conducting thorough keyword research to identify the terms relevant to your content and align with the interests of your target audience. Prioritize relevancy and search intent first, as they are essential ranking factors. 

Once you have a list of potential keywords, it’s time to narrow it down to the most relevant ones. Consider the search volume and competition for each keyword. Search volume refers to how often people search for a particular keyword, while competition relates to how many other websites also target that keyword. A balance between high search volume and manageable competition is ideal. 

Additionally, consider using long-tail keywords, which are longer and more specific phrases that target a narrower audience. While they have lower search volume, long-tail keywords are often easier to rank. 

2. Add related keywords to your blog post

Add related keywords - seo tips

In addition to targeting specific keywords, it’s also beneficial to incorporate related keywords into your content. Related keywords are terms closely associated with your parent keywords and help provide context to search engines about the topic of your content. 

Including related keywords can enhance the relevance and depth of your content, making it more comprehensive and informative for your readers. These keywords can be synonyms, variations, or related terms that expand on the main topic. 

By incorporating related keywords naturally throughout your content, you can create a more robust and authoritative piece that appeals to search engines and adds value to your audience. 

Remember, the goal is to strike a balance and ensure that the inclusion of related keywords enhances your content’s overall readability and quality without appearing forced or unnatural.

3. Use keywords in the correct places

Using keywords in the correct places within your content is essential. Search engines pay close attention to specific areas of your content to determine its relevance to users’ search queries. 

To maximize the impact of your keywords, include them in key locations such as the title tag, headings (H1, H2, etc.), and meta description. These elements provide important signals to search engines about the main topic of your content. 

Additionally, incorporate keywords naturally within the body of your text, aiming for a good keyword density without overdoing it. Aim for 1-2 keywords for every 100 words. That means you should keep the density around 1-2%.

Keyword density

However, remember that user experience and readability should always be your priority. Focus on creating high-quality, engaging content that provides value to your readers while strategically placing keywords to optimize your chances of ranking well in search results. 

4. Add text to infographics, podcasts, and videos

Adding accompanying text to enhance SEO is essential when creating infographics, podcasts, or videos. While these visual and auditory formats are engaging and appealing to users, search engines primarily rely on text to understand and index content. 

By providing a transcript or detailed description alongside your infographics, podcasts, or videos, you’re giving search engines valuable textual content to crawl and analyze. This text should include relevant keywords and provide a clear and concise content summary. 

This practice not only improves your chances of ranking higher in search results but also makes your content more accessible to individuals with hearing impairments or those who prefer reading over audio or visual formats.

5. Format your content for search engines & target featured snippets

Featured snippet example

Formatting your content is crucial to improve its visibility and increase the likelihood of appearing in featured snippets. Featured snippets are concise and informative summaries that appear at the top of search engine results, providing users quick answers to their queries. 

To target featured snippets, structure your content with standard snippet formats, such as “how-to” guides, lists, tables, or definitions. Use clear and descriptive headings that include relevant keywords, as search engines often look for these headings to extract information for snippets. 

Additionally, break down your content into easily scannable sections and utilize bullet points or numbered lists to present information concisely and organized. 

Remember to answer specific questions or provide clear solutions within your content, as this increases the chances of search engines selecting your content for a featured snippet. 

6. Optimize your URL, Page title, and SEO title

Optimizing the three kings (URL, Page title, and SEO title) is a sure way to boost your website’s visibility. The three elements can help you significantly improve your website’s chances of ranking higher in search results and attracting more organic traffic. 

The URL, or uniform resource locator, is the web address that leads users to your page. Make sure your URL is concise, descriptive, and includes relevant keywords. 

Next, we have the SEO title, which is displayed at the top of the browser window and serves as the clickable headline in search engine results. Craft a compelling page title that accurately reflects the content and incorporates targeted keywords. 

Finally, we have the page title, which is your blog post’s first H1. The page title should be captivating and concise and include keywords relevant to the page content. 

7. Keep users’ engagement longer

User engagement

Keeping users engaged on your website for longer periods is a key goal to strive for. Visitors spending more time on your site indicates their interest and engagement with your content. There are several effective strategies to achieve this. 

First, ensure your website has a clean, intuitive design that offers a seamless user experience. Make navigation easy, organize content logically, break content into digestible chunks, and provide clear calls to action to encourage further exploration. 

Secondly, create high-quality, valuable content relevant to your target audience. Engaging articles, videos, or interactive features can captivate visitors and encourage them to stay longer. 

Additionally, encourage user interaction through comments, social sharing, or discussion forums to foster community and involvement. 

8. Delete dead pages

Deleting dead pages from your website is an important maintenance task that can positively impact user experience and search engine optimization. Dead pages refer to outdated pages that never get any traffic. 

Keeping them on your site can confuse visitors and negatively affect your credibility. By identifying and deleting dead pages, you can streamline your website’s structure, ensuring visitors find up-to-date and relevant content easily. 

Moreover, search engines prefer regularly updated websites that offer valuable information, so removing dead pages can improve your site’s ranking potential. Take the time to audit your website, identify pages with low traffic, broken links, or outdated information, and consider deleting or redirecting them to more relevant pages.

9. Carry in-depth case studies

Case study

Carrying out in-depth case studies is a powerful strategy that can bring immense value to your website and establish credibility as an industry authority. Case studies provide a detailed analysis of real-world situations, showcasing how your products, services, or strategies have solved specific problems or delivered exceptional results. 

By diving deep into the details, you demonstrate your expertise, highlight your unique approach, and offer valuable insights to your audience. In-depth case studies allow you to showcase the challenges faced, the solutions implemented, and the measurable outcomes achieved, providing concrete evidence of your capabilities. 

In fact, BuzzMo found that in-depth data-driven stories can get you a lot of traffic, press mentions, and social media shares. 

10. Update old content

Updating old content is a smart and strategic approach to maximize the value and longevity of your website. Over time, information becomes outdated, trends evolve, and new insights emerge. Regularly reviewing and refreshing your existing content ensures that it remains relevant, accurate, and useful to your audience. 

Start by identifying the pieces of content that have the potential for improvement or require factual updates. Consider adding new information, statistics, or case studies to enhance the depth and credibility of your content. 

Additionally, you can optimize it for current SEO practices by incorporating relevant keywords or improving the overall structure and readability.

11. Use analytics tools

Use analytics tools

Utilizing analytics tools is essential for gaining valuable insights into the performance of your website. Analytics tools provide a wealth of data and metrics to help you understand how users interact with your content, where they come from, and what actions they take on your site. 

By integrating analytics tools into your website, such as Google Analytics or Google Search Console, you can track important metrics like page traffic, bounce rates, click-through rates, and conversion rates. 

These insights enable you to identify strengths and weaknesses in your website’s performance and make informed decisions to optimize the user experience and drive better results. 

Analytics tools also allow you to monitor the effectiveness of your marketing campaigns, understand your audience demographics, and track trends over time. 

With this knowledge, you can refine your content strategy, improve user engagement, and ultimately achieve your website’s goals. 

12. Create content around related niches

Create content around related niches - seo tips

Creating content around related niches is an intelligent strategy to expand your reach, attract a wider audience, and establish your expertise in complementary areas. While focusing on your core niche is essential, branching out into related niches allows you to tap into new markets and engage with different segments of your target audience. 

You can create content that addresses their specific needs and interests by identifying niches that are closely aligned or intersect with your main topic. This approach not only diversifies your content portfolio but also enables you to cross-promote your existing content to capture the attention of a broader audience. 

It’s important to conduct thorough research to understand the nuances and demands of these related niches, ensuring that your content remains relevant and valuable. Expanding your content scope and catering to related niches will position you as a knowledgeable resource in multiple areas, strengthen your brand presence, and ultimately attract more traffic and engagement to your website.

13. Add definitions to your content

Adding definitions to your content is a simple yet effective way to enhance clarity and provide valuable context to your readers. 

Definitions serve as concise explanations of key terms or concepts, ensuring your audience understands the specific terminology used in your content. 

By including definitions, you eliminate confusion and make your content more accessible to a broader range of readers, including those who may be new to the subject. Definitions also demonstrate your expertise and authority on the topic as you provide clear and accurate explanations. 

Additionally, Ben Lyso also found out that search engines often prioritize content that provides comprehensive definitions, which can improve your visibility and ranking in search results. So, whether you’re writing a blog post, an article, or an educational piece, remember to incorporate definitions to enhance the understanding and value of your content.

14. Improve your organic CTR

Improve your organic click through rate

Improving your organic click-through rate (CTR) is crucial to optimizing your website’s performance in search engine results. 

It’s vital to create compelling meta descriptions that capture search engine users’ attention. Craft concise and persuasive titles that accurately reflect the content and include relevant keywords. 

Similarly, write an engaging and informative meta description that entices users to click on your link by highlighting the unique value proposition of your content. Incorporate strong calls to action and use language that sparks curiosity or addresses users’ needs. 

Moreover, remember to leave a cliffhanger on your meta descriptions. For example, if you write an article about “Vitamin C Serum,” you can write a meta description like this: “Find out the best Vitamin C Serum in the market. Check out our article to find FREE…”. 

Free? Free what? People will be more intrigued by your content, and there’s a higher chance they will click. 

Consider leveraging structured data markup to enhance your search engine listing with additional information, such as star ratings, reviews, or pricing. 

15. Improve site speed

Improve site speed

Site speed is a critical user experience factor. When visitors encounter slow-loading pages, they may become frustrated and abandon your site, leading to missed opportunities for engagement and conversions. 

A critical aspect of site speed optimization is the Core Web Vitals. Core Web Vitals is a set of metrics identified by Google that measure key elements of user experience, including loading speed, interactivity, and visual stability. 

With these metrics, you can pinpoint areas where your website might fall short and take appropriate measures to improve performance. 

Some effective techniques for enhancing site speed include optimizing images by compressing them without sacrificing quality, minifying CSS and JavaScript files, and leveraging browser caching.

16. Build a solid internal linking profile

Internal linking

Internal links are the hyperlinks that connect different pages within your website, and they play a vital role in enhancing user experience and search engine visibility. 

By strategically interlinking relevant pages, you create a logical and interconnected web of content that helps visitors easily navigate your site. Backlinko found out that internal linking can pass page authority to essential pages. 

Internal linking also enables search engines to discover and crawl your website more efficiently, improving the indexing of your pages and boosting their visibility in search results. 

When building your internal linking profile, focus on using descriptive anchor text that accurately reflects the linked page’s content. Additionally, ensure the links are placed contextually and naturally within your content. 

By incorporating a solid internal linking strategy, you not only improve the user journey and encourage visitors to explore more of your content but also enhance your website’s overall structure and SEO.

17. Continue learning about SEO

Learn SEO

SEO is an ongoing and essential endeavor for anyone looking to stay ahead in digital marketing. SEO practices and algorithms are constantly evolving, and keeping up with the latest trends and techniques can significantly affect your website’s performance. 

By staying informed about SEO best practices, you can adapt your strategies to align with the latest guidelines and maximize your chances of ranking well in search engine results. 

Explore reputable industry blogs, attend webinars, and participate in online communities to access valuable insights and discuss with other professionals. 

Experiment with new SEO tools and technologies, and analyze your website’s performance to identify improvement areas. 

Remember, SEO is a dynamic field, and investing time and effort into continuous learning ensures you can leverage the most effective strategies to drive organic traffic, increase visibility, and achieve your online goals.


To sum up, optimizing your website is a continuous process that requires attention to various factors. Implementing the SEO tips outlined in this article can improve your website’s visibility, attract more organic traffic, and enhance user experience. 

SEO is ever-changing, and investing time and effort into implementing these strategies will help you establish a strong online presence, connect with your target audience, and achieve long-term success in the competitive digital landscape.


What are the top 5 SEO strategies?

  • Thorough Keyword Research. 

  • Create High-Quality Content. 

  • On-page SEO. 

  • Link Building. 

  • SEO Outsourcing. 

What are the 3 C’s of SEO?

We can summarize SEO basics in content, code, and credibility.

What is a successful SEO strategy?

An SEO strategy is a process of determining how to organize a website to improve the chance it appears in search engines. It is an efficient way to increase organic searches for your site.

What is the golden rule of SEO? 

The golden rule of SEO is to “create content for users, not search engines”. You should focus on providing value to your customers instead of using manipulating tactics to rank on Google. 

Image sources: Image by storyset on Freepik, Image by vectorjuice on Freepik, Image by Seobility

Mac Li

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